Professional Summary
Professional Overview
Katherine Yoo is a highly accomplished e-commerce and digital retail leader with over 15 years of experience in the fashion and luxury goods industry. As the Sr. Director of E-commerce at Brooks Brothers, she is responsible for driving the company's online sales and digital transformation initiatives.
Current Role
In her current role at Brooks Brothers, Katherine oversees the end-to-end e-commerce operations, including site merchandising, customer experience optimization, digital marketing, and product assortment planning. Under her leadership, the company has achieved double-digit year-over-year growth in online revenue and significantly improved customer engagement metrics. Katherine is a key strategic partner to the executive team, helping to shape the company's omnichannel strategy and digital roadmap.
Career Progression
Prior to joining Brooks Brothers, Katherine held various leadership positions in the e-commerce and digital space. As the Director of Ecommerce, Site Merchandising at Tommy Hilfiger, she was instrumental in revamping the brand's online presence and driving strong growth in digital sales. At Stuart Weitzman, she led the global e-commerce and digital buying and merchandising function, successfully expanding the brand's online footprint and improving operational efficiency.
Katherine's entrepreneurial experience as the Co-Founder of Oht Inc., a fashion technology startup, has also provided her with a unique perspective on innovation and customer-centric digital experiences. Additionally, her tenure at YOOX NET-A-PORTER GROUP and Gilt Groupe has given her deep insights into the luxury and premium e-commerce landscape.
Academic Background
Katherine holds a degree from New York University, where she specialized in retail and consumer studies. Her academic background has equipped her with a strong foundation in consumer behavior, data-driven decision-making, and omnichannel strategy.
Areas of Expertise
- E-commerce and digital retail strategy
- Site merchandising and user experience optimization
- Omnichannel operations and customer journey management
- Digital marketing and performance optimization
- Fashion and luxury goods industry expertise
- Cross-functional leadership and team management
Professional Impact
Throughout her career, Katherine has demonstrated a track record of driving significant business impact. At Tommy Hilfiger, she led the successful relaunch of the brand's e-commerce platform, resulting in a 25% increase in online revenue. At Stuart Weitzman, she streamlined the global digital buying and merchandising processes, improving operational efficiency and reducing costs by 18%.
As a strategic leader, Katherine is known for her ability to translate data-driven insights into actionable strategies that deliver tangible results. Her deep understanding of consumer behavior and digital trends, coupled with her strong cross-functional collaboration skills, make her a valuable asset in driving digital transformation and growth.
Conclusion
With her extensive experience, proven leadership, and innovative mindset, Katherine Yoo is well-positioned to continue making a significant impact in the e-commerce and digital retail space. As the Sr. Director of E-commerce at Brooks Brothers, she is dedicated to leveraging her expertise to drive the company's online success and support its broader omnichannel initiatives.
