Kathi Stevens

VP, Marketing Solutions

Professional Overview
Kathi Stevens is an accomplished marketing executive with over 20 years of experience driving innovative solutions and strategic initiatives in the consumer insights and analytics industry. As the VP of Marketing Solutions at TransUnion, she is responsible for leading a team of experts in delivering data-driven marketing strategies that help clients maximize their impact and achieve their business objectives.

Experience Summary

Current Role
In her current role as VP of Marketing Solutions at TransUnion, Kathi oversees a team of marketing specialists who leverage TransUnion's extensive consumer data and analytics capabilities to develop and implement customized marketing solutions for a diverse range of clients. She is responsible for setting the strategic vision for the marketing solutions practice, identifying new growth opportunities, and ensuring the delivery of exceptional client service.

Under Kathi's leadership, the marketing solutions team has consistently delivered measurable results, driving increased customer acquisition, retention, and lifetime value for TransUnion's clients. Her deep understanding of consumer behavior, data analytics, and marketing best practices has been instrumental in positioning TransUnion as a trusted partner for organizations seeking to enhance their marketing effectiveness.

Career Progression
Prior to joining TransUnion, Kathi held various leadership roles in the marketing and analytics industry, including VP Consulting Services at Neustar, Inc., Vice President at Empower, and Principal and Practice Lead at IRI. Throughout her career, she has developed a reputation for her strategic thinking, client-centric approach, and ability to translate complex data into actionable insights that drive business growth.

Kathi's diverse background has equipped her with a unique blend of technical expertise and business acumen, enabling her to bridge the gap between data and decision-making. Her previous roles have allowed her to work with a wide range of clients across various industries, including consumer packaged goods, retail, and telecommunications, further enhancing her understanding of the evolving needs and challenges facing modern marketers.

Academic Background
Kathi holds a Bachelor of Science degree in Business Administration from the University of Cincinnati, where she specialized in Marketing and Information Systems. Her academic achievements and ongoing professional development have equipped her with the knowledge and skills necessary to excel in the rapidly changing marketing and analytics landscape.

Areas of Expertise

• Data-driven marketing strategy and implementation

• Consumer insights and behavior analysis

• Customer segmentation and targeting

• Marketing performance measurement and optimization

• Predictive modeling and marketing automation

• Cross-functional collaboration and client relationship management

Professional Impact
Throughout her career, Kathi has been recognized for her ability to drive transformative change and deliver tangible results for her clients. She has led the development and execution of innovative marketing solutions that have helped organizations enhance their customer engagement, improve marketing efficiency, and achieve measurable growth.

Kathi's thought leadership and industry contributions have been widely recognized, and she is a frequent speaker at industry events and conferences. She is actively involved in professional organizations and serves as a mentor to aspiring marketing and analytics professionals, sharing her expertise and insights to help develop the next generation of industry leaders.

Conclusion
With her extensive experience, deep industry knowledge, and proven track record of success, Kathi Stevens is a highly respected marketing executive who is poised to continue making a significant impact in the consumer insights and analytics industry. In her current role at TransUnion, she is committed to leveraging the power of data and analytics to help her clients achieve their marketing goals and drive sustainable business growth.