Kathia Santos

Head of Marketing
Brasilia, Federal District, Brazil

Professional Overview

Kathia Santos is an accomplished marketing executive with extensive experience in driving brand strategy, digital marketing, and customer engagement initiatives. As the Head of Marketing at ADA Collection, she leverages her expertise to spearhead impactful marketing campaigns and oversee the company's holistic marketing efforts.

Experience Summary

Current Role

As the Head of Marketing at ADA Collection, Kathia is responsible for developing and executing the company's comprehensive marketing strategy. She leads a team of marketing professionals to create and implement campaigns that effectively promote the brand, increase customer awareness, and drive sales growth. Under her leadership, ADA Collection has seen a 25% increase in social media following and a 15% rise in online conversions.

Career Progression

Kathia's career journey at ADA Collection has been marked by a steady progression of responsibilities and achievements. She started as a Marketing Assistant in 2017 and quickly demonstrated her talent, earning a promotion to Social Media Coordinator within a year. Her exceptional performance and strategic insights led to her appointment as the Head of Marketing in 2019, where she has continued to drive the company's marketing success.

Prior to her role at ADA Collection, Kathia gained valuable experience as an Info-Product Launch Strategist at Connecting Tennis, where she developed and implemented effective strategies to promote and sell online courses and educational products. She also completed a summer internship at Terex Corporation, where she gained exposure to the corporate marketing environment.

Academic Background

Kathia holds a Bachelor's degree in Business Administration from the University of Brasilia, where she graduated with honors.

Areas of Expertise

• Digital marketing strategy and implementation

• Social media management and content creation

• Brand development and positioning

• Customer segmentation and targeted campaigns

• Project management and team leadership

Professional Impact

Under Kathia's leadership, ADA Collection has experienced a significant increase in its online presence and customer engagement. She has spearheaded the development of a comprehensive digital marketing strategy that has resulted in a 25% growth in social media following and a 15% improvement in online sales conversions. Kathia's strategic vision and exceptional execution have positioned ADA Collection as a leading player in the competitive fashion industry.

Conclusion

Kathia Santos is a dynamic marketing professional with a proven track record of driving impactful results for leading brands. Her deep understanding of digital marketing, customer behavior, and brand strategy, combined with her strong leadership skills, make her a valuable asset to any organization seeking to elevate its marketing efforts and achieve sustainable growth.