Kathleen Dunlop

Professional Overview

Kathleen Dunlop is a seasoned marketing executive with over 20 years of experience driving brand growth and innovation for leading global consumer goods companies. As the Chief Marketing Officer of B&W North America at Unilever, she is responsible for crafting and executing integrated marketing strategies to strengthen the company's portfolio of iconic brands across the region.

Experience Summary

Current Role

As the CMO of B&W North America at Unilever, Kathleen oversees all aspects of the marketing function, from brand positioning and campaign development to digital transformation and customer experience optimization. Under her leadership, the B&W portfolio has achieved double-digit growth in the region, with several key brands reaching new heights of market share and consumer affinity. Kathleen is known for her ability to anticipate market trends, foster cross-functional collaboration, and deliver impactful, data-driven marketing initiatives.

Career Progression

Prior to her current role, Kathleen held several senior marketing positions at Unilever, including Global Brand Vice President, Global Brand Director for Vaseline, and Regional Brand Director in China. Throughout her career, she has demonstrated a keen understanding of brand strategy, consumer insights, and integrated marketing, driving transformative campaigns and product innovations that have consistently delivered strong business results.

Kathleen began her professional journey at the Foundation for the Development of Polish Agriculture and the Rockefeller Brothers Fund, where she gained valuable experience in program management and international development.

Academic Background

Kathleen holds a Bachelor's degree in Economics and International Studies from the University of Chicago, where she graduated with honors.

Areas of Expertise

• Brand strategy and positioning

• Integrated marketing campaign development

• Digital marketing and e-commerce transformation

• Consumer insights and market trend analysis

• Cross-functional team leadership and collaboration

Professional Impact

During her tenure as Global Brand Director for Vaseline, Kathleen spearheaded the brand's successful expansion into new markets and product categories, resulting in a 23% increase in global market share. More recently, as the CMO of B&W North America, she has been instrumental in driving the region's strong performance, with several key brands achieving double-digit year-over-year growth.

Conclusion

Kathleen Dunlop is a seasoned marketing executive with a proven track record of driving brand growth and innovation for global consumer goods companies. In her current role as the CMO of B&W North America at Unilever, she continues to leverage her extensive industry experience, strategic vision, and collaborative leadership to unlock new opportunities for the company's iconic brands and deliver sustainable, profitable growth.