Current Position and Responsibilities
Kathleen Goy holds the position of Global Marketing Director and Chief of Staff at Embed International, located in Osborne Park, Western Australia. She has been with Embed since April 2019. In her capacity as Chief of Staff, she acts as the chief marketing officer’s (Sara Paz) primary support, facilitating communication and operational efficiency within the marketing department and across the entire Embed organization. Concurrently, as Global Marketing Director, Kathleen leads strategic marketing efforts encompassing global Go-To-Market (GTM) planning, media relations, public relations (PR), creative strategy, and event management.
Her role involves oversight of the company’s entire events function, including conception and execution of large-scale industry initiatives such as Embed’s inaugural #EmbedConnectSummit. She spearheads events marketing, which has been a significant driver in redefining Embed’s brand presence and market engagement globally.
Experience and Expertise
Kathleen is a seasoned marketing professional with over 18 years of diversified experience in integrated advertising agencies, telecommunications, medical aesthetics, and technology sectors prior to Embed. Her previous roles include:
- Marketing and Public Relations Manager at Calvin Chan Laser & Aesthetics Clinic
- Head of Marketing at Commtiva Technology
- Various marketing positions with the National Trades Union Congress and HTC, where she developed comprehensive marketing strategies.
Her skill set comprises strategic marketing, public relations, media relations including radio interview management (notably with 93.8Live radio), creative campaign development, and global events marketing.
Educational Background
Kathleen holds a Bachelor’s degree in Marketing & Media from Murdoch University and further enhanced her expertise by completing a Fast Track Digital Marketing program at the Management Development Institute of Singapore.
Notable Achievements and Recognition
- Under her leadership, Embed received the Best Medium Booth Design Award at Amusement Expo 2020, highlighting her capability in trade show marketing and brand experience design.
- Kathleen has a proven track record of successful 360-degree high-tech mobile marketing planning and execution that aligns with Embed’s innovative positioning in the entertainment technology industry.
- She has driven Embed’s transition toward digital collateral and brochure distribution as part of the company’s broader digital transformation initiatives.
- Kathleen has been publicly recognized for transforming Embed’s event marketing approach, elevating the brand’s impact through award-winning campaigns and immersive event experiences.
Public Engagement and Industry Contributions
Kathleen actively participates in industry events and thought leadership platforms such as the Pacific Asia Travel Association (PATA), where she serves as Global Head of Events. She frequently shares insights on topics related to event marketing and family entertainment center business management.
Kathleen’s approach fosters community building and knowledge exchange among operators and industry stakeholders, exemplified by her role in organizing Embed’s first summit aimed at cross-pollination of ideas within the sector.
Organizational Context
Embed, under the marketing guidance of Kathleen as well as the CMO, is positioned as a leader in entertainment tech, emphasizing reliability and innovation showcased in major industry trade shows like Amusement Expo International 2024. The company’s strategic marketing and events are significant contributors to Embed’s brand recognition and market leadership.
This profile underscores Kathleen Goy’s strategic role in advancing Embed’s marketing operations and brand presence globally through multi-channel marketing, high-impact events, and executive-level operational leadership. Her extensive experience and proven success in integrating marketing, media, PR, and event platforms align with Embed’s objectives to shape the future of “the business of fun.”
