Kathleen Hanlon, Chubbies Shorts
Executive Summary
Kathleen Hanlon currently serves as the Manager, Performance Marketing at Chubbies Shorts. Based in the Greater Philadelphia area, she is a mid-to-senior level marketing leader with a focus on performance-driven strategies within the e-commerce and apparel space. She has developed an extensive professional network, as demonstrated by her 500+ LinkedIn connections and over 1,300 followers, indicating strong influence and connectivity in her field.
Professional Role & Responsibilities
Title: Manager, Performance Marketing
Company: Chubbies Shorts
Location: Greater Philadelphia Area
Kathleen’s responsibilities at Chubbies Shorts center on performance marketing, with a specialization in Search & Affiliate marketing channels. In her managerial role, she oversees and optimizes marketing campaigns aimed at driving measurable outcomes, including revenue growth and customer acquisition, primarily through digital channels. Her role implies direct involvement in campaign strategy, execution, and analytics, and potentially the management of vendor or agency relationships related to performance marketing.
Professional Accomplishments & Activities
- Performance Marketing Strategy: Responsible for leading performance-based marketing initiatives. Her focus includes affiliate programs and search marketing, core drivers for direct-to-consumer retail brands.
- Networking & Industry Participation: Regularly engages with her professional community to solicit insights or advice, as evidenced by her recent LinkedIn outreach to professionals with client success or operations backgrounds. This demonstrates a proactive approach to knowledge sharing, continuous improvement, and leveraging professional networks to solve business needs or talent challenges.
- Industry Thought Leadership: Kathleen promotes cross-industry resources such as Tinuiti’s New Talent Connect, showcasing her engagement with external platforms and networks that facilitate talent acquisition for high-impact marketing leadership roles (Director, VP, CMO). This underscores her awareness of industry trends and commitment to talent development.
Communication Style & Online Presence
- LinkedIn: Very active, with ongoing posts and engagement in industry discussions, which contributes to visibility and influence within digital marketing and e-commerce circles.
- Outreach: Executes open, collaborative communication approaches to support business or peer needs, indicating a solutions-driven mindset and a strong orientation toward relationship building.
Chubbies Shorts – Organizational Context
- Company Focus: Chubbies Shorts is an e-commerce company specializing in men’s shorts and weekend-inspired apparel, driven by a robust online presence and a focus on community engagement.
- Corporate Team: Kathleen reports among colleagues such as Lauren Haugh (Director of Product Insights) and Hunter Leeming (Internal Operations), with leadership under President Rainer Castillo, suggesting an environment of cross-functional marketing and product collaboration.
- Digital & Social Marketing: The company actively leverages digital channels for brand engagement, product launches, and customer interaction—areas aligned directly with Kathleen’s domain of responsibility.
Notable Insights
- Industry Alignment: Kathleen’s expertise is closely tied to scalable digital marketing strategies for high-growth apparel brands. Her skills are particularly relevant for partners or vendors offering solutions in affiliate marketing, paid search optimization, analytics, or performance-driven martech platforms.
- Talent & Networking: Her active involvement in talent-related discussions implies openness to new ideas, partnerships, and resources that help her team or company solve marketing and operational challenges.
- Growth Mindset: Proactive engagement with professional networks and industry-specific platforms points to a leadership style centered on growth, collaboration, and innovation within marketing and e-commerce functions.
Key Contacts and Reporting Structure
- Chubbies Shorts Leadership: President – Rainer Castillo
- Peer Marketing/Operations Roles: Lauren Haugh (Director, Product Insights); Hunter Leeming (Internal Operations)
Location
- Greater Philadelphia Area
Professional Reputation
- Connections: 500+ on LinkedIn
- Followers: 1,396
- Posts: 68+
- Digital Footprint: Broad exposure and ongoing content circulation within marketing industry channels
Kathleen Hanlon’s role and activities position her as a highly informed and connected manager within the core functions of digital and performance marketing, making her a strategic point of contact for initiatives focused on ROI-driven marketing, affiliate partnerships, and customer acquisition for digitally native retail brands.
