KJ

Kathrin Joa

Kathrin Joa


Director Brand Strategy
Zuerich, Zurich, Switzerland

Professional Overview


Kathrin Joa is an accomplished brand strategy professional with over 20 years of experience driving impactful brand transformations for leading organizations across Europe. As the Director of Brand Strategy at Brandpulse, she spearheads the development and implementation of innovative brand strategies that enable her clients to strengthen their market position, elevate brand equity, and achieve sustained growth.

Experience Summary



Current Role


As the Director of Brand Strategy at Brandpulse, Kathrin is responsible for overseeing the firm's brand strategy practice, leading a team of talented brand strategists. In this role, she works closely with clients to deeply understand their business objectives, market dynamics, and competitive landscape, and then leverages her expertise to craft distinctive brand positioning and messaging that resonate with their target audiences. Under her leadership, Brandpulse has successfully delivered impactful brand strategy engagements for a diverse portfolio of clients, consistently exceeding their expectations.

Career Progression


Prior to joining Brandpulse, Kathrin held senior brand strategy roles at leading agencies such as Kunde & Co, INNOCEAN, and DDB, where she honed her skills in developing and implementing comprehensive brand strategies for international clients. Her versatile background encompasses both agency and in-house experience, allowing her to offer a well-rounded perspective and practical insights to her clients.

In addition to her corporate experience, Kathrin is also a co-founder of Mimi+Bart GmbH, a boutique brand consultancy, where she applies her strategic acumen to help small and medium-sized businesses elevate their brands and unlock new growth opportunities.

Academic Background


Kathrin holds a Master's degree in International Business and Marketing from the University of St. Gallen, one of the leading business schools in Europe. Her academic achievements and specialized training have equipped her with a deep understanding of global brand management principles and best practices.

Areas of Expertise


  • Brand strategy development and implementation

  • Market research and competitive analysis

  • Brand positioning and messaging

  • Visual identity and asset creation

  • Digital brand transformation

  • Cross-cultural brand management

  • Client relationship management and stakeholder alignment


Professional Impact


Throughout her career, Kathrin has demonstrated a proven track record of delivering impactful brand strategies that have significantly contributed to her clients' success. Some of her key achievements include:

  • Spearheaded a comprehensive brand transformation for a leading Swiss financial institution, resulting in a 27% increase in brand awareness and a 15% improvement in customer satisfaction scores.

  • Developed and executed a cohesive global brand strategy for a multinational technology company, enabling them to increase their market share by 18% in key European markets.

  • Guided a renowned luxury fashion brand through a successful digital brand expansion, driving a 32% boost in online revenue and a 25% increase in customer lifetime value.


Conclusion


Kathrin Joa is a seasoned brand strategy expert with a proven track record of driving impactful, award-winning brand transformations for clients across Europe. Her deep industry knowledge, strategic acumen, and collaborative approach enable her to consistently deliver innovative brand solutions that elevate her clients' competitive positioning and drive sustainable growth.