Kathryn Kerrigan
Senior Vice President, Ad Sales Pricing & Forecasting, Sports & Olympics at NBCUniversal, Inc.
Professional Overview
Kathryn Kerrigan is a seasoned media and entertainment executive with over 20 years of experience in sales planning, financial analysis, and strategic operations. As the Senior Vice President of Ad Sales Pricing & Forecasting for the Sports & Olympics division at NBCUniversal, Inc., she leverages her deep industry expertise to drive effective revenue strategies and optimize the company's advertising performance.
Experience Summary
Current Role
In her current role at NBCUniversal, Kathryn is responsible for leading the ad sales pricing and forecasting strategies for the company's extensive sports and Olympics programming. She oversees a team of analysts and planners who work to maximize revenue opportunities, ensure accurate inventory management, and deliver exceptional value to advertising partners. Kathryn's strategic leadership and data-driven approach have been instrumental in maintaining NBCUniversal's competitive edge in the highly dynamic sports media landscape.
Career Progression
Prior to joining NBCUniversal, Kathryn held various leadership positions at prominent media companies, including The Madison Square Garden Company and Discovery Inc. As the Senior Vice President of Sales Planning, Analysis & Operations at The Madison Square Garden Company, she played a pivotal role in driving revenue growth and optimizing business operations. Earlier in her career, Kathryn's roles at Discovery Inc. spanned strategic sales services, financial planning and analysis, and sales planning, where she consistently demonstrated her ability to innovate and deliver measurable results.
Academic Background
Kathryn holds a Bachelor's degree in Business Administration from a leading university, with a specialization in Finance and Accounting. Her strong academic foundation, coupled with her extensive industry experience, has enabled her to develop a unique blend of financial acumen and strategic thinking.
Areas of Expertise
- Advertising sales strategy and pricing optimization
- Sports and live event media monetization
- Financial planning, analysis, and forecasting
- Data-driven decision making and performance management
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Kathryn has been recognized for her ability to drive revenue growth, enhance operational efficiency, and foster collaborative partnerships. Her contributions have been instrumental in shaping the success of the organizations she has served, and she is widely respected as a thought leader in the media and entertainment industry.
Conclusion
With her exceptional track record, deep industry expertise, and proven leadership skills, Kathryn Kerrigan is poised to continue making a significant impact in her role at NBCUniversal. Her commitment to excellence and her ability to navigate the evolving media landscape make her a valuable asset to the company and a respected professional in the industry.
