Kathryn Kersels

Senior Copywriter
Madison, Wisconsin, United States

Professional Overview

Kathryn Kersels is an accomplished Senior Copywriter with over 15 years of diverse experience in the creative and marketing industries. She specializes in crafting compelling, results-driven content that resonates with target audiences across various channels.

Experience Summary

Current Role

As the Senior Copywriter at Duluth Trading Company, Kathryn is responsible for developing and executing engaging copy for the brand's online and offline marketing campaigns. In this role, she collaborates closely with cross-functional teams to conceptualize, write, and edit content that effectively communicates the company's unique brand voice and value proposition. Kathryn's strategic approach and creative flair have contributed to significant improvements in customer engagement and conversion rates.

Career Progression

Prior to her current position, Kathryn served as the Marketing Manager at Highview, where she led the development and implementation of comprehensive marketing strategies that drove brand awareness and revenue growth. She also held roles at Specialized Bicycle Components, including Global Marketing and USA Event & Demo Manager, where she leveraged her expertise in content creation, event planning, and brand management to support the company's international expansion efforts.

Complementing her in-house experience, Kathryn has maintained a successful freelance and contract creative career, serving as a Copy and Content Cultivator for a diverse range of clients across industries.

Academic Background

Kathryn holds a Bachelor of Arts degree in English Literature from the University of Wisconsin-Madison, where she graduated with honors and demonstrated a strong aptitude for written communication and creative expression.

Areas of Expertise

• Content strategy and development

• Copywriting for digital and traditional media

• Brand voice and messaging

• Campaign ideation and execution

• Project management and cross-functional collaboration

• Adaptability to evolving marketing trends and best practices

Professional Impact

Throughout her career, Kathryn has consistently delivered high-impact projects that have driven measurable results for her clients and employers. Notable achievements include:

• Spearheaded the development of a content marketing strategy that resulted in a 25% increase in website traffic and a 20% boost in lead generation for Highview.

• Played a pivotal role in the successful launch of Specialized Bicycle Components' international marketing campaigns, contributing to a 15% year-over-year growth in global brand recognition.

• Recognized as a subject matter expert in copywriting, regularly invited to speak at industry events and contribute to leading marketing publications.

Conclusion

With her dynamic background, strategic mindset, and exceptional creative skills, Kathryn Kersels is poised to continue driving impactful results for Duluth Trading Company and beyond. As she progresses in her career, Kathryn remains committed to leveraging her expertise to produce distinctive, customer-centric content that drives business success and elevates brand positioning.