Kathy Bryan

Marketing Executive with Diverse Industry Experience

Professional Overview
Kathy Bryan is a seasoned marketing executive with over 20 years of experience driving strategic growth and digital transformation across a variety of industries. As the EVP Head of Marketing at Electives, she leads a talented team responsible for developing and executing innovative marketing strategies to elevate the company's brand presence and drive customer acquisition.

Experience Summary

Current Role
As the EVP Head of Marketing at Electives, Kathy is responsible for overseeing all marketing and communications initiatives. She has spearheaded the development of a cohesive brand identity and multichannel marketing campaigns that have resulted in a significant increase in website traffic, social media engagement, and customer conversion rates. Under her leadership, Electives has established a strong industry reputation and expanded its customer base by 25% in the past year.

Career Progression
Prior to joining Electives, Kathy served as the Chief Marketing Officer at Digital Media Solutions Group, where she led a team of 30+ marketing professionals and was instrumental in driving the company's digital transformation and revenue growth. She has also held marketing leadership roles at Sparkroom, CUnet, The Solutions Group Inc., and Rawle Murdy, where she consistently delivered measurable results and earned a reputation as a strategic and results-driven marketing executive.

Academic Background
Kathy holds a Bachelor of Science in Marketing from the University of South Carolina, where she graduated with honors. She is a frequent speaker at industry events and has been recognized for her contributions to the field of marketing, including being named one of the "Top 50 Women in Digital" by a leading industry publication.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Brand development and positioning

• Digital marketing and lead generation

• Marketing technology and analytics

• Cross-functional team leadership and collaboration

Professional Impact
Throughout her career, Kathy has consistently delivered measurable results and contributed to the growth and success of the organizations she has worked for. She is known for her ability to identify and capitalize on emerging market trends, her data-driven approach to decision-making, and her skill in building high-performing teams.

Conclusion
Kathy Bryan is a versatile and accomplished marketing executive with a proven track record of driving growth and innovation. Her diverse industry experience, strategic vision, and commitment to delivering exceptional results make her a valuable asset to any organization seeking to strengthen its marketing capabilities and achieve sustained success.