KL

Kathy Lee

Professional Summary



Professional Overview


Kathy Lee is an experienced marketing executive with a strong background in data partnerships and strategic alliances. As the Vice President of Data Partnership at The Bridge Corporation (Bridge Marketing), she oversees the company's data integration initiatives and establishes valuable data-sharing collaborations. Additionally, Kathy serves as the Director of Strategic Partnerships at Motrixi, where she leverages her expertise in data-driven marketing to drive growth and innovation.

Experience Summary



Current Roles


Vice President of Data Partnership, The Bridge Corporation (Bridge Marketing) (2016 - Present)
  • Responsible for leading the company's data partnership strategy, identifying and securing high-value data sources to enhance the organization's marketing capabilities

  • Oversees the integration of third-party data sets and ensures seamless data flow across the organization's marketing platforms

  • Spearheads the development of innovative data-driven products and services, driving increased revenue and customer satisfaction


Director of Strategic Partnerships, Motrixi (2021 - Present)
  • Tasked with cultivating and managing strategic partnerships to accelerate Motrixi's growth and market presence

  • Collaborates with cross-functional teams to develop and execute partnership-focused initiatives, including joint product development, go-to-market strategies, and co-marketing campaigns

  • Leverages data-driven insights to identify and secure the most promising partnership opportunities that align with Motrixi's long-term goals


Career Progression


Prior to her current roles, Kathy held various marketing leadership positions, including:
  • Marketing Director, Appjolt (2014 - 2016)

  • Marketing Director, Mobixi (2013 - 2014)

  • Senior Media Buyer, Sony Pictures Entertainment - 2waytraffic mobile usa, inc. (2010 - 2012)

  • Director of Web and Mobile Marketing, CPX Interactive (2008 - 2009)

  • Search and WAP Marketing Manager, Flycell Inc. (2007 - 2008)


Throughout her career, Kathy has demonstrated a strong track record of driving growth, optimizing marketing strategies, and fostering successful data partnerships and collaborations.

Academic Background


Kathy holds a Bachelor of Science degree in Marketing from the University of Pennsylvania.

Areas of Expertise


  • Data-driven marketing and analytics

  • Strategic partnership development and management

  • Cross-functional collaboration and project management

  • Marketing technology implementation and integration

  • Performance optimization and campaign management


Professional Impact


Kathy's contributions have been instrumental in her previous and current roles. At The Bridge Corporation (Bridge Marketing), she has been pivotal in securing high-impact data partnerships that have significantly enhanced the company's marketing capabilities and competitive edge. At Motrixi, she has played a crucial role in forging strategic alliances that have accelerated the company's growth and market presence.

Conclusion


With her extensive expertise in data-driven marketing, strategic partnership management, and cross-functional leadership, Kathy is poised to continue driving innovation and success in her current and future endeavors. Her proven track record and passion for data-informed decision-making make her a valuable asset in the marketing and technology industries.