Kathy Lee
Vice President of Data Partnership, The Bridge Corporation
Professional Overview
Kathy Lee is an accomplished marketing and partnership executive with over 15 years of experience in the digital media and technology industries. As the Vice President of Data Partnership at The Bridge Corporation, she is responsible for leading strategic data-driven initiatives that drive business growth and enhance customer experiences. With a strong background in search, mobile, and programmatic advertising, Kathy is a data-savvy leader who excels at building high-performing teams and forging impactful partnerships.
Experience Summary
Current Role
As the Vice President of Data Partnership at The Bridge Corporation, Kathy oversees the company's data integration and partnership strategies. She is instrumental in identifying and leveraging innovative data sources to unlock new revenue streams and deliver data-driven solutions to the company's diverse client base. Under her leadership, The Bridge Corporation has expanded its data ecosystem, resulting in a 23% increase in client retention and a 15% growth in annual revenue.
Career Progression
Prior to her current role, Kathy held various leadership positions in the digital marketing space, including Marketing Director at Appjolt and Mobixi, as well as Senior Media Buyer at Sony Pictures Entertainment and Director of Web and Mobile Marketing at CPX Interactive. Throughout her career, she has demonstrated a keen ability to drive strategic initiatives, optimize marketing campaigns, and foster strong partner relationships, consistently delivering measurable results for her employers.
Academic Background
Kathy holds a Bachelor of Science degree in Marketing from the University of Southern California, where she graduated cum laude and was recognized for her academic excellence.
Areas of Expertise
- Data-driven marketing and partnership strategy
- Programmatic advertising and media buying
- Search engine marketing and optimization
- Mobile marketing and app monetization
- Team leadership and cross-functional collaboration
Professional Impact
Under Kathy's leadership, The Bridge Corporation has expanded its data integration capabilities, enabling the company to deliver more personalized and effective marketing solutions to its clients. She has spearheaded the development of innovative data-sharing partnerships, resulting in a 35% increase in client campaign performance. Kathy's industry expertise and strategic vision have positioned The Bridge Corporation as a market leader in data-driven marketing solutions.
Conclusion
Kathy Lee's extensive experience, data-driven expertise, and strong leadership qualities make her a valuable asset to The Bridge Corporation and the broader digital marketing industry. In her current role as Vice President of Data Partnership, she continues to drive innovation, foster strategic partnerships, and deliver measurable results that position the company for long-term success.
