Kathy Maurella

Chief Marketing Officer | New York, NY

Professional Overview

Kathy Maurella is a seasoned marketing executive with over 20 years of experience driving brand growth and strategy for leading consumer packaged goods companies. As the Chief Marketing Officer at Waterloo Sparkling Water, she is responsible for overseeing all marketing, advertising, and digital initiatives to strengthen the brand's positioning and accelerate its expansion across North America.

Experience Summary

Current Role

Kathy has served as the Chief Marketing Officer at Waterloo Sparkling Water since December 2020. In this role, she is responsible for developing and executing the company's integrated marketing strategy to drive brand awareness, consumer engagement, and market share growth. She has spearheaded the launch of several successful marketing campaigns that have contributed to Waterloo's rapid expansion and solidified its reputation as a premium, better-for-you beverage option.

Career Progression

Prior to joining Waterloo, Kathy held various marketing leadership positions at KJM Marketing Inc. and Atkins Nutritionals. As the Brand and Strategy Lead at KJM, she guided the repositioning and revitalization of several major consumer brands, driving significant increases in brand equity and sales performance. During her tenure at Atkins, she served as the Director of Marketing and Senior Brand Manager, where she played a pivotal role in expanding the company's product portfolio and strengthening its market presence.

Kathy's earlier career experience includes roles as a Brand Manager and Senior Associate Brand Manager at Kraft, where she honed her skills in brand management, consumer insights, and campaign development.

Academic Background

Kathy holds a Master of Business Administration degree from Rutgers University and a Bachelor's degree in Logistics and Business from Penn State University.

Areas of Expertise

• Integrated marketing strategy development and execution

• Brand positioning and revitalization

• Consumer insights and market analysis

• Digital marketing and social media strategy

• Cross-functional team leadership and collaboration

Professional Impact

At Waterloo Sparkling Water, Kathy has been instrumental in driving the brand's rapid growth and expansion. Under her leadership, Waterloo has achieved double-digit sales growth, expanded its distribution across major retail channels, and strengthened its brand image as a premium, environmentally-conscious beverage option. Kathy's strategic vision and data-driven approach have been crucial in positioning Waterloo as a disruptive force in the highly competitive sparkling water market.

Conclusion

Kathy Maurella is a dynamic marketing leader with a proven track record of driving brand success and delivering tangible results. Her combination of strategic vision, consumer insights, and cross-functional collaboration makes her a valuable asset to any organization seeking to strengthen its brand, increase market share, and achieve sustainable growth.