Professional Summary
Professional Overview
Katie Alexander is a seasoned marketing and public relations executive with over 15 years of experience driving success for leading fashion, lifestyle, and entertainment brands. As the Vice President of Marketing at Paul + Williams, she oversees all marketing initiatives and brand strategy, leveraging her expertise to elevate the company's position as a premier creative agency.
Experience Summary
Current Role
As Vice President of Marketing at Paul + Williams, Katie is responsible for developing and executing comprehensive marketing plans that drive brand awareness, audience engagement, and revenue growth. In her dual role as Marketing and Public Relations Director, she manages a team of marketing professionals and works closely with the executive leadership to align marketing activities with the agency's strategic objectives.
Under Katie's leadership, Paul + Williams has experienced a 25% increase in new client acquisition and a 20% uplift in client retention rates. She has spearheaded the launch of several successful multi-channel marketing campaigns that have garnered industry recognition, including a 2022 Webby Award nomination.
Career Progression
Prior to joining Paul + Williams, Katie held various marketing and public relations roles at renowned brands such as Brooklyn Vegan, Original Penguin, and Le TIGRE. At Brooklyn Vegan, she served as the Marketing and Events Director, where she planned and executed high-profile events that attracted thousands of attendees and generated significant media coverage.
Katie's early career experience includes a stint as a Publicist at the prestigious Paul Wilmot Communications, where she honed her skills in media relations, brand reputation management, and crisis communication.
Academic Background
Katie holds a Bachelor of Arts degree in Communications from the University of California, Los Angeles, where she graduated cum laude.
Areas of Expertise
- Omnichannel marketing strategy and execution
- Brand positioning and reputation management
- Integrated public relations and media relations
- Event planning and experiential marketing
- Digital marketing and social media campaign management
- Team leadership and client relations
Professional Impact
Throughout her career, Katie has demonstrated a proven track record of driving measurable results for her clients. Her creative and data-driven approach to marketing has earned her recognition within the industry, including being named a "Rising Star" by Adweek in 2019.
Conclusion
With her comprehensive expertise in marketing, public relations, and brand management, Katie is poised to continue driving growth and innovation at Paul + Williams. Her strategic vision, collaborative leadership, and passion for delivering exceptional results make her a valuable asset to the agency and its clients.
