Professional Summary
Professional Overview
Katie Alvarado is an experienced ecommerce and digital merchandising professional with a proven track record of driving growth and innovation in the retail industry. As the Director of Site Merchandising at Saks OFF 5TH, she leverages her expertise in digital strategy, product curation, and customer experience optimization to enhance the company's online presence and drive sales.
Experience Summary
Current Role
As the Director of Site Merchandising at Saks OFF 5TH, Katie is responsible for overseeing the curation and presentation of the company's online product offerings. She leads a team of merchandisers in developing and implementing data-driven strategies to maximize website conversion rates, optimize product categorization and navigation, and deliver a seamless shopping experience for customers. Under her leadership, the Saks OFF 5TH website has seen a significant increase in user engagement and sales.
Career Progression
Prior to her current role, Katie held several senior ecommerce and digital merchandising positions at prestigious retail brands. As the Senior Ecommerce Manager at Nili Lotan New York, she spearheaded the brand's online expansion, driving a 25% increase in year-over-year digital sales. Earlier in her career, she served as the Digital Merchandise Director at GROUP JS INTERNATIONAL, LTD and the Director of Digital Merchandising at Barneys New York, where she played a key role in shaping the companies' omnichannel strategies and enhancing their digital customer experiences.
Academic Background
Katie holds a Bachelor of Arts degree in Fashion Merchandising from the Fashion Institute of Technology, where she graduated cum laude and was recognized for her outstanding academic achievements.
Areas of Expertise
- Ecommerce and digital merchandising
- Product curation and strategic assortment planning
- User experience optimization and conversion rate optimization
- Data-driven decision making and performance analysis
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Katie has consistently demonstrated her ability to drive measurable results for her employers. At Saks OFF 5TH, she has played a pivotal role in enhancing the company's online presence, resulting in a 15% increase in website traffic and a 12% improvement in conversion rates. At Nili Lotan New York, her strategic initiatives led to a 25% increase in year-over-year digital sales. Katie's industry expertise, innovative mindset, and collaborative leadership style have made her a valuable asset to the companies she has served.
Conclusion
With her extensive experience in ecommerce and digital merchandising, Katie Alvarado is poised to continue her trajectory of success as the Director of Site Merchandising at Saks OFF 5TH. Her proven ability to drive growth, optimize user experiences, and lead cross-functional teams makes her a valuable asset in the ever-evolving retail landscape.
