Katie Balogh

AVP Integrated Marketing and Campaign Management

Professional Overview
Katie Balogh is an accomplished marketing and operations leader with over 15 years of experience in the retail industry. In her current role as AVP Integrated Marketing and Campaign Management at Bath & Body Works, she oversees the development and execution of strategic omnichannel marketing campaigns that drive brand engagement and sales growth.

Experience Summary

Current Role
As AVP Integrated Marketing and Campaign Management at Bath & Body Works, Katie is responsible for leading a team of marketing professionals in the planning, implementation, and measurement of impactful marketing initiatives. She has played a pivotal role in the company's digital transformation, spearheading the integration of e-commerce, social media, and traditional marketing channels to deliver a cohesive and seamless customer experience. Under her leadership, the marketing team has consistently exceeded revenue and engagement targets, contributing to the company's overall growth and success.

Career Progression
Prior to her current role, Katie held various leadership positions within the Bath & Body Works organization, including Director of Marketing Operations and Communication and Manager of Marketing Operations, Production, and Communication. In these roles, she demonstrated her ability to streamline processes, enhance operational efficiency, and foster cross-functional collaboration to drive impactful marketing campaigns. Earlier in her career, Katie gained valuable experience in the retail industry, serving as a Visual Market Manager at Banana Republic and a Regional Visual Merchandiser at Pier 1 Imports.

Academic Background
Katie holds a Bachelor of Arts degree in Graphic Design from the University of Cincinnati, where she graduated with honors.

Areas of Expertise

• Integrated marketing and campaign management

• Digital marketing strategy and execution

• Omnichannel customer experience optimization

• Marketing operations and project management

• Data-driven decision making and analytics

• Cross-functional team leadership and collaboration

Professional Impact
Under Katie's leadership, the Bath & Body Works marketing team has achieved several notable successes, including:

• Spearheading the development and launch of a new e-commerce platform, resulting in a 22% increase in online sales

• Implementing a comprehensive social media strategy that drove a 35% increase in brand engagement across key platforms

• Overseeing the successful integration of email, SMS, and mobile marketing channels, leading to a 15% improvement in customer retention and loyalty

Conclusion
With her exceptional marketing expertise, strategic mindset, and proven track record of delivering impactful results, Katie Balogh is poised to continue driving the success of Bath & Body Works and making a lasting impact on the retail industry.