Professional Summary
Professional Overview
Katie Crenshaw is a seasoned marketing professional with over 10 years of experience in the hospitality and consumer packaged goods industries. As the Director of Marketing at Still Austin Whiskey Co., she oversees a range of marketing initiatives, from brand strategy and content creation to experiential marketing and partnership development.
Experience Summary
Current Role
In her current role as Director of Marketing at Still Austin Whiskey Co., Katie is responsible for developing and implementing the company's comprehensive marketing strategy. She leads a team of marketing professionals to drive brand awareness, increase customer engagement, and support the company's sales and distribution efforts. Under her leadership, the marketing team has successfully launched new product lines, executed impactful experiential marketing campaigns, and forged strategic partnerships that have contributed to the company's growth.
Career Progression
Prior to her current role, Katie held various marketing and events-focused positions within the Still Austin Whiskey Co. organization, including Experiential Marketing & Partnerships Director and Manager. She has a proven track record of driving results and consistently delivering successful marketing programs. Before joining Still Austin Whiskey Co., Katie gained valuable experience in the hospitality and consumer goods sectors, having held roles at YETI Coolers, Arden Media, Starwood Hotels & Resorts Worldwide, and Live in the Vineyard.
Academic Background
Katie holds a Bachelor of Science degree in Marketing from the University of Texas at Austin, where she graduated with honors.
Areas of Expertise
- Brand strategy and development
- Experiential marketing and events management
- Content creation and digital marketing
- Partnership development and sponsorship activation
- Campaign planning and execution
- Metrics-driven performance analysis
Professional Impact
Under Katie's leadership, the Still Austin Whiskey Co. marketing team has successfully launched several new product lines, including the popular "Still Small Batch" series, which has contributed to the company's significant year-over-year growth. Additionally, her strategic approach to experiential marketing has resulted in high-profile partnerships and memorable brand activations that have strengthened the company's customer engagement and brand loyalty.
Conclusion
With her extensive experience, strategic mindset, and proven track record of success, Katie Crenshaw is a valuable asset to the Still Austin Whiskey Co. team. As the Director of Marketing, she continues to drive innovative marketing initiatives that position the brand for long-term growth and industry leadership.
