Professional Summary

Professional Overview

Katie Davis is a seasoned marketing executive with over 15 years of experience driving strategic marketing initiatives and delivering impactful business results. As the Chief Marketing Officer at Arrowhead Programs, she leverages her expertise in marketing strategy, brand management, and digital transformation to propel the company's growth and market leadership.

Experience Summary

Current Role

As the Chief Marketing Officer at Arrowhead Programs, a division of Brown & Brown Insurance, Katie is responsible for leading the development and execution of the company's comprehensive marketing strategy. She oversees all aspects of marketing, including brand management, digital marketing, content creation, and marketing communications, to enhance the company's visibility, engage target audiences, and drive revenue growth.

Under Katie's leadership, Arrowhead Programs has experienced a significant increase in brand awareness and market share, with the company's digital initiatives generating a 25% year-over-year increase in website traffic and a 20% improvement in lead conversion rates.

Career Progression

Prior to her current role, Katie held several marketing leadership positions, including Vice President of Services Marketing at LPL Financial and Director of Marketing at Hosts Global. In these roles, she demonstrated her ability to develop and implement effective marketing strategies, optimize digital channels, and drive measurable business impact.

Katie's career progression showcases her versatility, as she has successfully navigated various industries, including financial services, hospitality, and defense. Her broad industry experience and strategic approach have enabled her to deliver consistent results and continuously expand her sphere of influence.

Academic Background

Katie holds a Bachelor of Arts in Marketing from the University of California, San Diego, where she graduated cum laude. She is also a certified Digital Marketing Strategist, having completed advanced training in modern marketing techniques and technologies.

Areas of Expertise

• Marketing strategy and planning

• Brand management and positioning

• Digital marketing and optimization

• Content creation and marketing communications

• Marketing technology and data-driven decision making

• Cross-functional collaboration and team leadership

Professional Impact

Throughout her career, Katie has spearheaded numerous successful marketing initiatives that have driven business growth and industry recognition. Most notably, she led the rebranding and digital transformation efforts at Hosts Global, which resulted in a 35% increase in website traffic and a 28% improvement in lead generation.

Additionally, Katie has been an active contributor to the marketing community, sharing her insights and best practices through industry events and publications. She is a frequent speaker at marketing conferences and has been recognized as a "Top 40 Under 40" marketing leader by a prominent industry publication.

Conclusion

With her proven track record of marketing excellence, Katie Davis is poised to continue her trajectory as a strategic and innovative marketing leader. In her current role as Chief Marketing Officer at Arrowhead Programs, she is committed to leveraging her expertise to further strengthen the company's market position and drive sustainable growth.