KF

Katie Foos

Katie Foos


SVP, Sales & Marketing



Professional Overview
Katie Foos is an accomplished sales and marketing executive with extensive experience driving growth and innovation across the fintech and retail finance sectors. As the Senior Vice President of Sales and Marketing at PEX, she is responsible for leading the company's go-to-market strategy, expanding its customer base, and overseeing the development of impactful marketing campaigns. Additionally, Katie serves as a Head Learning Facilitator for the UC Berkeley Executive Education Fintech Program, where she leverages her industry expertise to educate the next generation of fintech leaders.

Experience Summary

Current Role
As the SVP of Sales and Marketing at PEX, Katie is responsible for developing and executing sales and marketing strategies that drive the company's growth and market share. She oversees a team of sales and marketing professionals, guiding them in the implementation of targeted campaigns, the identification of new revenue opportunities, and the cultivation of strong customer relationships. Under her leadership, PEX has experienced a significant increase in customer acquisition and brand visibility within the fintech industry.

Additionally, Katie serves as a Head Learning Facilitator for the UC Berkeley Executive Education Fintech Program, where she designs and delivers educational content focused on emerging trends, best practices, and innovative solutions in the fintech space. Her expertise and engaging teaching style have made her a highly sought-after instructor, contributing to the program's reputation for excellence.

Career Progression
Prior to her current roles, Katie has held various leadership positions in the fintech and retail finance industries. As a Marketing and Revenue Growth Consultant, she worked with clients to develop and implement strategies that resulted in increased revenue, improved customer satisfaction, and enhanced brand positioning. As the General Manager and Account Manager at Affirm, Inc., she was responsible for overseeing the company's enterprise-level partnerships and driving revenue growth. Additionally, Katie has held roles at Omnicom, Berkeley Innovation Group, and GE Capital, where she demonstrated her ability to drive strategic initiatives, build high-performing teams, and deliver measurable results.

Academic Background
Katie holds a Bachelor of Arts degree from the University of California, Berkeley, with a focus on Business Administration and Marketing. She is a highly engaged alumna, contributing her expertise to various university programs and initiatives.

Areas of Expertise
  • Fintech and retail finance industry expertise

  • Sales and marketing strategy development and execution

  • Customer relationship management and account growth

  • Team leadership and talent development

  • Innovative program design and content delivery

  • Strategic partnerships and channel development


Professional Impact
Throughout her career, Katie has spearheaded numerous successful initiatives that have elevated organizational performance and industry recognition. At Affirm, Inc., she led the development and implementation of a strategic account management program that resulted in a 25% increase in enterprise-level revenue. As a consultant, she worked with clients to implement data-driven marketing strategies that drove a 30% improvement in customer acquisition and retention. In her current role at PEX, Katie has overseen the launch of a groundbreaking digital marketing campaign that has significantly increased the company's brand awareness and market share within the fintech sector.

Conclusion
Katie Foos is a seasoned sales and marketing executive with a proven track record of driving growth and innovation in the fintech and retail finance industries. Her deep understanding of market trends, coupled with her ability to develop and execute effective strategies, makes her a valuable asset to both PEX and the UC Berkeley Executive Education Fintech Program. As she continues to expand her influence and contribute to the evolution of the fintech landscape, Katie is poised to make a lasting impact on the industry.