Katie-Gray Jackson is a versatile design strategist and communications expert with a proven track record of driving impactful initiatives across the technology and social impact sectors. As the Lead of Design Strategy and Communications at Lenovo, she leverages her expertise in creative strategy, social media marketing, and social entrepreneurship to spearhead innovative projects that enhance brand visibility and engagement.
Experience Summary
Current Role
At Lenovo, Katie-Gray serves as the Lead of Design Strategy and Communications, where she is responsible for crafting compelling narratives, developing strategic content, and managing cross-functional teams to deliver outstanding design and communication solutions. Her strong analytical skills, coupled with a deep understanding of the technology industry, enable her to provide data-driven insights that inform strategic decision-making.
Career Progression
Prior to her role at Lenovo, Katie-Gray held positions as the Creative Strategy Lead at Red Hat, where she played a pivotal role in shaping the company's brand identity and marketing initiatives. She also co-founded the Social Innovation Fellows program, a platform that empowers social entrepreneurs to drive positive change in their communities. Additionally, she gained valuable experience as a Social Media Marketing Specialist at the Social Entrepreneurship Initiative at NC State and as a Development and Design Intern at the Center for Design Innovation.
Academic Background
Katie-Gray holds a Bachelor's degree in Design with a focus on Design Strategy and Innovation from NC State University. Her academic excellence is reflected in her consistent Dean's List recognition and her involvement in various design-related student organizations.
Areas of Expertise
- Strategic design and creative direction
- Integrated marketing and communications
- Social media marketing and community engagement
- Collaboration and cross-functional team leadership
- Design thinking and innovation methodologies
- Stakeholder management and client relationship building
Professional Impact
Throughout her career, Katie-Gray has consistently delivered high-impact projects that have contributed to her employers' and clients' success. At Lenovo, she has spearheaded the development of award-winning digital campaigns that have significantly increased brand awareness and customer engagement. As the Creative Strategy Lead at Red Hat, she played a pivotal role in the company's brand transformation, driving initiatives that resulted in a 25% increase in web traffic and a 20% growth in social media following.
Conclusion
With her dynamic blend of design expertise, strategic acumen, and exceptional communication skills, Katie-Gray Jackson is poised to continue making significant contributions to the technology and social impact sectors. Driven by a passion for innovation and a commitment to driving positive change, she is well-positioned to lead impactful initiatives that enhance brand visibility, foster engagement, and drive sustainable growth.
