Katie Hawes
Vice President, Global Marketing & Communications Tory Burch Beauty
Professional Overview
Katie Hawes is an accomplished marketing and communications leader with over 15 years of experience in the beauty and fashion industries. As the Vice President of Global Marketing & Communications for Tory Burch Beauty at Shiseido, she is responsible for driving the strategic direction and execution of global marketing initiatives for the brand.
Experience Summary
Current Role
In her current role, Katie oversees the development and implementation of integrated marketing campaigns, brand partnerships, and public relations strategies to elevate the Tory Burch Beauty brand globally. She collaborates closely with the product development and creative teams to ensure the brand's messaging and positioning effectively reach and engage target consumers.
Career Progression
Prior to her current position, Katie served as the Vice President of Global Communications for Tory Burch and the US Communications Lead for Shiseido's fragrance portfolio. She has also held roles at BOLD PR and Coburn Communication, Inc., where she provided strategic counsel and executed successful campaigns for leading beauty and lifestyle brands. Katie's diverse experience and proven track record of driving growth and brand awareness make her a valuable asset to the Tory Burch Beauty team.
Academic Background
Katie holds a Bachelor of Arts degree in Communication Studies from the University of California, Los Angeles (UCLA).
Areas of Expertise
- Integrated marketing and brand strategy
- Global communications and public relations
- Digital and social media campaign development
- Influencer and partnership management
- Beauty and luxury brand management
Professional Impact
During her tenure at Tory Burch, Katie has spearheaded the launch of several successful global marketing campaigns, including the brand's first-ever fragrance collection. Her work has contributed to significant increases in brand awareness, consumer engagement, and revenue growth for the Tory Burch Beauty line.
Conclusion
With her extensive expertise in the beauty and fashion industries, Katie Hawes is a dynamic marketing and communications leader who continues to drive impactful results for the Tory Burch Beauty brand. Her strategic vision, creative thinking, and cross-functional collaboration skills make her a valuable asset to the Shiseido team.
