Professional Summary
Professional Overview
Katie Jansen is an accomplished marketing executive with over a decade of experience leading high-impact initiatives for leading technology companies. As the Chief Marketing Officer and Vice President of Marketing at AppLovin, she is responsible for driving the company's global marketing strategy, brand development, and digital transformation efforts. With a keen focus on data-driven decision making and customer-centric approaches, Katie has a proven track record of delivering measurable growth and commercial success.
Experience Summary
Current Role
As the Chief Marketing Officer and Vice President of Marketing at AppLovin, a prominent mobile marketing and game technology platform, Katie oversees all aspects of the company's marketing operations. She is instrumental in shaping the brand's identity, managing integrated marketing campaigns, and leveraging data analytics to optimize customer acquisition and engagement. Under her leadership, AppLovin has consistently outpaced industry benchmarks, achieving significant year-over-year growth and solidifying its position as a market leader.
Career Progression
Prior to her current role, Katie was the Founder and Board Member of Igniting Solutions, a marketing and advertising agency that she successfully grew and later sold. Her entrepreneurial experience has equipped her with a deep understanding of the challenges and opportunities facing modern businesses. Katie's ability to bridge the gap between strategy and execution has been a key driver of her career progression.
In addition to her corporate responsibilities, Katie serves as a Board Member at Amira Learning, an educational technology startup, and as an Advisor at Exer Health, a leading provider of on-demand healthcare services. She is also an active member and contributor to the Forbes Councils, where she shares her expertise and insights with a community of respected business leaders.
Academic Background
Katie holds a Bachelor's degree in Business Administration from the University of California, Berkeley, where she graduated with distinction. Her academic background has provided a strong foundation for her strategic and analytical approach to marketing and business management.
Areas of Expertise
- Digital marketing and campaign optimization
- Brand strategy and positioning
- Data-driven decision making and performance analysis
- Cross-functional team leadership and collaboration
- Scaling high-growth technology companies
- Entrepreneurship and business development
Professional Impact
Throughout her career, Katie has leveraged her marketing expertise to drive transformative change and deliver exceptional results. At AppLovin, she has spearheaded innovative marketing initiatives that have significantly enhanced the company's market share, customer loyalty, and revenue growth. Her ability to align marketing strategies with business objectives has made her a highly valued asset within the organization.
Conclusion
Katie Jansen's impressive track record, coupled with her visionary leadership and data-driven approach, position her as a highly sought-after marketing executive. Her diverse experience, industry knowledge, and proven ability to drive measurable impact make her a valuable asset to any organization seeking to capitalize on the evolving digital landscape and unlock new avenues for growth.
