Professional Summary

Professional Overview

Katie Kinnear is an accomplished Brand Strategy Director with over 10 years of experience driving impactful engagement and brand initiatives for leading organizations. She specializes in developing and executing holistic brand strategy, social media marketing, and digital content programs that effectively connect with target audiences and drive measurable business results.

Experience Summary

Current Role

As the Director of Brand Strategy at Routeware, Inc., Katie is responsible for overseeing the company's brand identity, positioning, and go-to-market strategy. In this role, she leads a team of marketing and creative professionals to develop and implement cohesive brand campaigns that elevate Routeware's market presence and foster meaningful connections with customers. Katie's strategic guidance and data-driven approach have been instrumental in strengthening Routeware's brand equity and driving sustainable growth within the waste management technology industry.

Career Progression

Prior to her current position, Katie served as the Director of Engagement Strategy at Rubicon, where she directed the development and execution of cross-channel digital marketing initiatives that boosted brand awareness and customer engagement. She also held various account management and social media leadership roles at Cognito, a leading marketing communications agency, where she spearheaded successful social media campaigns and digital content strategies for a diverse portfolio of clients.

Academic Background

Katie holds a Bachelor of Science degree in Marketing from the University of Utah, where she graduated with honors and was recognized for her outstanding academic achievements.

Areas of Expertise

• Brand strategy and positioning

• Digital marketing and social media management

• Content creation and campaign development

• Audience segmentation and engagement optimization

• Data analysis and performance reporting

• Cross-functional team leadership and collaboration

Professional Impact

Throughout her career, Katie has consistently demonstrated her ability to drive tangible results for her clients and employers. At Routeware, she has led the development of a new brand identity that has resonated strongly with the company's target market, resulting in a significant increase in website traffic, social media following, and customer inquiries. At Rubicon, her innovative digital campaigns contributed to a 25% year-over-year growth in the company's online engagement metrics.

Conclusion

With her proven track record of success, strategic vision, and strong leadership skills, Katie Kinnear is poised to continue making a valuable impact in the brand strategy and digital marketing space. Her deep industry expertise, coupled with her passion for creating engaging and impactful brand experiences, make her a valuable asset to any organization seeking to elevate its market presence and achieve its growth objectives.