Professional Profile
Katie Kinnear serves as the Director of Brand Strategy at Routeware, Inc., a company specializing in technology solutions for waste, recycling, and environmental services. She is based in Park City, Utah, United States, and maintains a strong professional presence with over 2,000 followers and 500+ LinkedIn connections.
Katie is a brand strategist and communications specialist with fifteen years of experience across multiple industries, with a significant focus on waste management, recycling, and sustainability sectors over recent years. Her expertise encompasses brand development, marketing communications, and engagement strategies with a particular emphasis on sustainable and environmental initiatives.
Her professional narrative emphasizes bridging traditional operational gaps with technology, notably in the waste and recycling verticals. Recent activities include speaking engagements and thought leadership within industry associations such as the Independent Waste Hauler Association, where she has presented on Routeware’s mission and technology goals.
Industry Recognition & Awards
- Waste360 '40 Under 40' Award Winner (2024): This accolade highlights her significant influence and leadership in the waste management and sustainability fields.
- Shortlisted for PRCA City & Financial Awards - Rising Star of the Year (2017): Recognition for her early career achievements in communications and brand strategy.
Education
- Princeton University (2005-2009): Katie majored in Art and Archaeology with a focus on architectural history. Her graduate thesis analyzed cultural identity construction in Fascist Florence, indicating strong analytical and research skills. Additionally, she completed minors in Visual Art and European Cultural Studies, evidencing interdisciplinary academic strengths.
- Additional postgraduate and professional development education is noted but details are redacted.
Key Professional Contributions & Publications
Katie has authored several articles on brand strategy, social media measurement, and engagement in the B2B context, including:
- Bridging the Online/Offline Divide (2016)
- Social Sharing in B2B: Measurement Best Practice (2016)
- Socially Savvy at Sibos (2014)
- Celebrity endorsement: Socialise the endorsement (Admap, 2012): An insightful publication analyzing the dynamics between celebrities, brands, and consumers via social media platforms—illustrating Katie's depth in strategic communications.
Board and Volunteer Engagement
Katie holds leadership roles on environmental nonprofit boards based in Utah, including:
- Utah Recycling Alliance (Board Member, since May 2025): Focused on advancing zero waste initiatives, Katie applies her communications and sustainability expertise to enhance marketing and partnership development strategies.
- Recycle Utah (Board Member, since Jan 2026): She contributes to community engagement and resource conservation efforts, supporting service expansion and increased waste diversion in Summit County.
These roles underscore her active commitment to environmental sustainability aligned with her professional mission.
Role and Influence at Routeware
As Director of Brand Strategy, Katie is responsible for shaping the company’s market messaging, supporting Routeware’s position as a technology innovator within the solid waste and recycling industries.
Her recent engagements include public presentations detailing Routeware’s technology roadmap and mission, demonstrating her influence in shaping customer perceptions and expanding industry partnerships. Routeware’s expansion into new headquarters in Austin, Texas and its remote-first operational model highlight the company’s growth phase, positioning Katie’s role as critical in steering brand narrative during this transformation.
Communication and Leadership Style
Peer endorsements praise Katie for her professionalism, reliability, and positive demeanor. Colleagues note her ability to manage social media strategy flawlessly and maintain strong internal and external relationships. Recommendations emphasize her dependability and consistent delivery, critical traits for senior strategic roles.
Social Media and Public Engagement
Katie is actively engaged on LinkedIn and Twitter, where she shares insights on sustainability, waste technology, and industry trends. Her social media presence aligns with Routeware’s brand, bolstering thought leadership and community engagement.
Summary: Katie Kinnear is a seasoned brand strategist and communications expert specializing in sustainability and waste management sectors. At Routeware, Inc., she directs brand strategy amidst a growth phase marked by technology innovation and geographic expansion. Recognized by industry peers and award bodies, her background combining rigorous academic research, hands-on industry experience, and nonprofit leadership creates a comprehensive profile of a strategic influencer well-positioned to drive Routeware’s market positioning within environmental services.
