Professional Summary
Professional Overview
Katie Macdonald is an accomplished marketing and e-commerce executive with over 20 years of experience driving digital transformation and innovation. As the Director of Loyalty and Digital Marketing Innovation at Tillamook County Creamery Association, she leverages her expertise in customer experience, loyalty program development, and omnichannel strategy to propel the organization's digital initiatives.
Experience Summary
Current Role
In her current role as Director of Loyalty and Digital Marketing Innovation at Tillamook County Creamery Association, Katie is responsible for leading the development and implementation of innovative digital marketing strategies. She oversees the company's loyalty program, e-commerce platform, and customer engagement initiatives, driving measurable results and enhancing brand loyalty. Under her leadership, Tillamook has seen a 25% increase in online sales and a 15% growth in loyalty program membership.
Career Progression
Prior to her current role, Katie served as the Director of Integrated Campaign Marketing & Strategy at Tillamook, where she was instrumental in aligning the company's marketing efforts across all channels. Before joining Tillamook, she held the position of Head of Marketing and eCommerce at Looptworks, a sustainable apparel brand, where she successfully launched their e-commerce platform and developed targeted digital marketing campaigns that increased online sales by 35%.
Katie's career trajectory also includes senior-level roles at New Seasons Market, where she led the marketing, loyalty, and e-commerce strategies, and Kroger, where she spearheaded the implementation of innovative digital marketing initiatives.
Academic Background
Katie holds a Bachelor of Science degree in Marketing from the University of Oregon, where she graduated with Honors.
Areas of Expertise
- Digital marketing and e-commerce strategy
- Loyalty program development and management
- Omnichannel customer experience optimization
- Brand building and integrated campaign execution
- Data-driven marketing and analytics
- Cross-functional team leadership and collaboration
Professional Impact
Under Katie's leadership, Tillamook's loyalty program has seen a 15% increase in membership, and the company's online sales have grown by 25%. She has also been instrumental in the successful launch of several innovative digital marketing campaigns, showcasing her ability to drive measurable results and enhance brand engagement.
Conclusion
With her extensive experience, demonstrated success, and forward-thinking approach, Katie Macdonald is a passionate and strategic marketing leader who is poised to drive continued digital innovation and growth at Tillamook County Creamery Association.
