Professional Summary
Professional Overview
Katie Marston is a seasoned marketing executive with extensive experience driving growth and brand positioning for innovative consumer brands. As the Chief Marketing Officer at Once Upon a Farm, she leverages her deep expertise in the natural products industry to lead the company's marketing strategy and execution, elevating its mission-driven brand and driving consumer engagement.
Experience Summary
Current Role
As the Chief Marketing Officer at Once Upon a Farm since 2020, Katie is responsible for overseeing all marketing functions, including brand strategy, digital marketing, content creation, and customer acquisition. Under her leadership, the company has significantly expanded its market presence and solidified its position as a leading brand in the organic baby food and kids' snack categories.
Career Progression
Prior to her current role, Katie held several high-profile marketing leadership positions, including Vice President of Marketing at Brew Dr. Kombucha and Kendra Scott, as well as Global Director of Fashion and Director of Brand Communication at adidas. She has a proven track record of driving brand transformation, launching successful product lines, and implementing innovative marketing campaigns that resonate with target audiences.
In addition to her corporate experience, Katie has also served as a Board Member at Kuli Kuli Inc., a mission-driven superfood company, and as the President and Brand Strategist at her own consultancy, DYME Branding, where she helped clients develop and execute comprehensive personal and corporate branding strategies.
Academic Background
Katie holds a Bachelor of Arts in Business Administration with a focus on Sports Marketing from the University of Oregon's Charles H. Lundquist College of Business.
Areas of Expertise
- Brand strategy and positioning
- Integrated marketing campaign development and execution
- Digital marketing and e-commerce optimization
- Consumer insights and market analysis
- New product launch strategy and management
- Omnichannel customer engagement
- Cross-functional team leadership and collaboration
Professional Impact
Throughout her career, Katie has consistently demonstrated her ability to drive transformative change and measurable business impact. Her work has been recognized for its creativity, effectiveness, and alignment with the broader business objectives of the organizations she has served.
Conclusion
With her deep expertise in the natural products industry, proven track record of success, and unwavering commitment to driving innovation, Katie Marston is poised to continue her trajectory as a transformative marketing leader, shaping the future of the brands she represents and leaving a lasting impact on the industry.
