Professional Summary

Professional Overview

Katie McLaughlin is a dynamic Marketing Assistant with a diverse background in marketing, radio broadcasting, and student leadership. She currently supports the marketing efforts at Blue Flamingo Marketing while also serving in key roles within the Phi Chi Theta Business Fraternity and KCSC Radio. With a passion for data-driven marketing and a strong understanding of the evolving digital landscape, Katie is poised to drive impactful campaigns and foster meaningful connections between brands and their target audiences.

Experience Summary

Current Roles

Marketing Assistant, Blue Flamingo Marketing (2024-01-01 to Present)

Collaborate with the marketing team to develop and execute strategic campaigns across various digital and traditional channels

Analyze marketing performance data to identify trends and optimize campaign effectiveness

Assist in the creation of engaging content, including social media posts, email newsletters, and website updates

Coordinate with cross-functional teams to ensure seamless project delivery and customer satisfaction

Campus Relationship Manager, KCSC Radio (2024-05-01 to Present)

Serve as the primary liaison between the radio station and the campus community, fostering partnerships and driving student engagement

Spearhead on-campus promotions and events to increase brand awareness and listenership

Oversee the training and management of a team of student volunteers

Executive Treasurer, Phi Chi Theta Business Fraternity (2024-04-01 to Present)

Manage the fraternity's financial operations, including budgeting, expense tracking, and reporting

Collaborate with the executive board to develop and implement strategies for sustainable growth and financial stability

Mentor and guide the fraternity's members in the areas of financial literacy and professional development

Mentorship Director, Phi Chi Theta Business Fraternity (2024-04-01 to Present)

Establish and oversee the fraternity's mentorship program, pairing experienced members with new members for guidance and support

Organize professional development workshops and industry networking events to enhance members' career readiness

Collaborate with the executive board to create a culture of continuous learning and growth within the fraternity

Instructional Assistant, California State University, Chico (2024-08-01 to Present)

Provide instructional support and tutoring for undergraduate students in the MATH 105, 107, and 108 courses

Assist faculty members in the development and delivery of course materials, as well as grading and providing feedback to students

Past Roles

Assistant Promotions Director, KCSC Radio (2023-09-01 to 2024-05-01)

Collaborated with the Promotions Director to develop and execute on-air and off-air promotional campaigns

Managed a team of student volunteers to ensure successful implementation of promotional activities

Contributed to the creation of engaging content for the radio station's social media platforms

Radio Disc Jockey, KCSC Radio (2023-09-01 to 2024-05-01)

Hosted a weekly radio show, curating music selections and engaging with the listening audience

Participated in the station's live broadcasting operations, ensuring smooth on-air transitions and adherence to FCC regulations

Marketing Committee Member, Phi Chi Theta Business Fraternity (2023-09-01 to 2024-05-01)

Assisted in the planning and execution of the fraternity's marketing and branding initiatives

Contributed to the development of promotional materials and social media content to drive member engagement and recruitment

Sales Intern, PepsiCo (2024-06-01 to 2024-08-01)

Gained hands-on experience in the fast-paced consumer goods industry, shadowing sales representatives and learning about the sales process

Conducted market research and competitive analysis to identify new sales opportunities and improve customer relationships

Academic Background

Katie holds a Bachelor of Science degree in Business Administration with a concentration in Marketing from California State University, Chico. During her time at the university, she maintained a strong academic record and was actively involved in the Phi Chi Theta Business Fraternity, serving in leadership roles and contributing to the organization's growth and success.