Professional Summary
Professional Overview
Katie Obrecht is a seasoned marketing and creative professional with over 20 years of experience in the industry. She currently serves as the Director of Creative and Product Marketing at Mohawk Group, where she oversees the development and execution of innovative marketing strategies to drive brand awareness and product success.
Experience Summary
Current Role
As the Director of Creative and Product Marketing at Mohawk Group, Katie is responsible for leading a team of talented designers, marketers, and content creators. She works closely with cross-functional stakeholders to develop and implement comprehensive marketing campaigns that showcase the company's product offerings and elevate its brand positioning. Under her leadership, the marketing team has consistently delivered impactful results, contributing to the organization's growth and market share.
Career Progression
Prior to joining Mohawk Group, Katie held the position of Head of Marketing and Communications at Smallwood, where she spearheaded the rebranding and repositioning of the company's products. Before that, she served as the Senior Creative Director at Leap Creative, where she led the design and creative strategy for numerous high-profile clients across various industries.
Earlier in her career, Katie was the President and Creative Director at her own design agency, KO and Co. Design, where she honed her skills in brand development, digital marketing, and visual communications. She also held academic roles, including serving as a Professor and Department Chair of Graphic Design and Photographic Imaging at The Art Institutes.
Academic Background
Katie holds a Master of Fine Arts (M.F.A.) in Graphic Design and Advertising from the Savannah College of Art and Design, as well as a Bachelor of Fine Arts (B.F.A.) in Graphic Design from Auburn University.
Areas of Expertise
- Brand strategy and development
- Creative direction and design
- Product marketing and campaign management
- Digital marketing and content creation
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Katie has been instrumental in driving the success of numerous marketing campaigns and product launches. Her exceptional creative vision, strategic thinking, and ability to inspire and lead teams have consistently delivered measurable results for her clients and employers. Katie's thought leadership and industry contributions have earned her recognition as a respected marketing and design professional within the industry.
Conclusion
With her extensive experience, strong leadership skills, and deep understanding of the marketing and creative landscape, Katie Obrecht is poised to continue making a significant impact in her role at Mohawk Group. Her passion for innovation and her commitment to delivering exceptional results make her a valuable asset to the organization and a respected voice in the industry.
