Professional Summary

Professional Overview

Katie Peissig is an experienced marketing and communications professional with a strong background in the arts and cultural sector. As the Director of Marketing and Communications at the Contemporary Art Museum St. Louis, she is responsible for developing and executing strategic marketing initiatives to enhance the museum's visibility, audience engagement, and overall impact within the community.

Experience Summary

Current Role

In her current role at the Contemporary Art Museum St. Louis, Katie is the driving force behind the museum's comprehensive marketing and communications strategies. She oversees a talented team of marketing professionals, manages the museum's brand identity, and develops innovative campaigns to promote the institution's diverse programming and exhibitions. Under her leadership, the museum has seen a significant increase in online engagement, ticket sales, and donor support.

Career Progression

Prior to her current position, Katie served as the Director of Marketing and Communications at the Pulitzer Arts Foundation, where she played a crucial role in elevating the organization's profile and expanding its reach within the regional and national arts community. During her tenure, she successfully implemented targeted marketing initiatives that resulted in increased visitor attendance and donor contributions. Katie's extensive experience in the arts and cultural sector, coupled with her strategic mindset and strong interpersonal skills, have made her a respected leader in the field.

Academic Background

Katie holds a Bachelor of Arts degree in Art History from the University of Wisconsin-Madison, where she graduated cum laude. Her academic focus on art history has provided her with a deep appreciation for the arts and a keen understanding of the cultural landscape, which she leverages to drive her marketing and communications strategies.

Areas of Expertise

• Strategic marketing and communications planning

• Brand management and identity development

• Digital marketing and social media strategy

• Event planning and execution

• Stakeholder engagement and partnership development

• Data-driven decision making and performance analysis

Professional Impact

Throughout her career, Katie has demonstrated a strong commitment to advancing the missions of the arts and cultural organizations she has served. At the Pulitzer Arts Foundation, she spearheaded a highly successful digital marketing campaign that resulted in a 25% increase in website traffic and a 20% growth in social media followers. In her current role at the Contemporary Art Museum St. Louis, she has overseen the implementation of a comprehensive rebranding initiative that has significantly enhanced the museum's visibility and appeal within the local community.

Conclusion

With her extensive experience, strategic mindset, and unwavering dedication to the arts, Katie Peissig is a highly valued marketing and communications professional. In her role at the Contemporary Art Museum St. Louis, she continues to drive innovative and impactful initiatives that elevate the institution's profile and deepen its connection with its diverse audience.