Katie Reeves
Managing Director COS, North America
Professional Overview
Katie Reeves is an accomplished retail and brand management executive with over 15 years of experience driving growth and innovation in the fashion industry. As the Managing Director for COS in North America, she leverages her deep expertise in merchandising, brand development, and strategic go-to-market initiatives to expand the presence and market share of this premium fashion brand across the region.
Experience Summary
Current Role
As the Managing Director of COS North America, Katie is responsible for overseeing all aspects of the brand's operations, including sales, marketing, product development, and supply chain management. She has played a pivotal role in driving the brand's expansion in the North American market, delivering double-digit revenue growth and strengthening COS's position as a premier destination for sustainable, high-quality fashion.
Career Progression
Prior to joining COS, Katie held several senior leadership roles in the retail and fashion industry. She served as the SVP of Merchandising and Brand Management at Marquee Brands, where she led the strategic repositioning and revitalization of several iconic brands. Before that, she held the role of VP Brand Management for the Women's Division at Iconix Brand Group, where she was instrumental in driving the global growth and brand equity of the company's portfolio. Katie also has experience as a Ladies Merchandise Manager at H&M, where she played a key role in expanding the brand's presence in North America.
Academic Background
Katie holds a Bachelor of Arts (B.A.) degree in Fashion Merchandising from Columbia College Chicago, where she developed a strong foundation in the principles of retail, merchandising, and brand management.
Areas of Expertise
- Retail strategy and operations
- Omnichannel brand management
- Merchandising and product development
- Supply chain optimization
- Go-to-market planning and execution
- Digital transformation and e-commerce
Professional Impact
Throughout her career, Katie has demonstrated a track record of driving measurable business impact. At COS, she has led the development and implementation of innovative marketing campaigns that have increased brand awareness and customer engagement. Under her leadership, the brand has expanded its retail footprint and e-commerce presence, solidifying its position as a leader in the sustainable fashion segment.
Conclusion
With her extensive experience, proven leadership, and deep industry expertise, Katie Reeves is well-positioned to continue driving the growth and success of COS in the North American market. Her strategic vision, collaborative approach, and commitment to delivering exceptional customer experiences make her a valuable asset to the company and a respected leader in the fashion industry.
