Professional Summary

Professional Overview

Katie Rich is a seasoned marketing executive with over 20 years of experience in the water technology industry. As the VP of Marketing at Aqua Research, Inc., she is responsible for driving the company's marketing strategy, leading brand development, and spearheading innovative customer engagement initiatives.

Experience Summary

Current Role

As the VP of Marketing at Aqua Research, Inc. since 2024, Katie is instrumental in shaping the company's overall marketing vision and execution. She oversees a team of marketing professionals, collaborating closely with cross-functional departments to deliver impactful campaigns and drive business growth. Under her leadership, Aqua Research has seen a 25% increase in brand awareness and a 15% uplift in lead generation within the first year.

Career Progression

Prior to her current role, Katie served as a Business Development and Marketing Advisor at Aqua Research, Inc. and Aqua Membranes LLC, contributing her expertise in strategic planning, market analysis, and go-to-market strategies. Earlier in her career, she held marketing and sales leadership positions at MIOX Corporation, where she played a key role in expanding the company's market presence and revenue growth.

Additionally, Katie has entrepreneurial experience, having owned and operated Stems Floral Boutique and Kirtland Flower Shop, giving her a unique perspective on the challenges and opportunities faced by small businesses.

Academic Background

Katie holds a Bachelor of Science degree in Marketing from the University of Missouri-Columbia, where she graduated with honors.

Areas of Expertise

• Water technology and sustainability

• Brand management and development

• Integrated marketing communications

• Digital marketing and lead generation

• Strategic planning and business development

• Cross-functional collaboration and team leadership

Professional Impact

Throughout her career, Katie has demonstrated a proven track record of driving successful marketing initiatives and contributing to the growth and profitability of the organizations she has served. Her ability to translate market insights into effective strategies and her commitment to innovation have earned her a reputation as a respected leader in the water technology industry.

Conclusion

With her extensive experience, strategic mindset, and passion for marketing, Katie is poised to continue making a significant impact at Aqua Research, Inc. and within the broader water technology landscape. Her versatile skill set and collaborative approach position her as a valuable asset in helping organizations achieve their marketing and business objectives.