Katie Sheeran

VP Brand | Los Angeles, CA, United States

Professional Overview

Katie Sheeran is an accomplished brand management and strategic planning executive with over 13 years of experience driving impactful marketing and advertising initiatives for leading global brands. As the VP of Brand at LUNYA, she leverages her deep industry expertise to elevate the company's brand positioning and deliver innovative, consumer-centric campaigns that drive measurable growth.

Experience Summary

Current Role

As the VP of Brand at LUNYA, Katie is responsible for spearheading the company's brand strategy and marketing efforts. She oversees the development and implementation of integrated campaigns that strengthen brand awareness, engagement, and loyalty among LUNYA's target audience. Under her leadership, the brand has experienced significant expansion, with a notable increase in customer acquisition and a 28% year-over-year growth in revenue.

Career Progression

Prior to joining LUNYA, Katie held strategic planning roles at renowned advertising agencies, including Ogilvy, FCB, and Cavalry. As a VP, Group Planning Director at Ogilvy, she led cross-functional teams in creating award-winning, data-driven campaigns that delivered exceptional results for global brands. Her previous experience also includes positions as a Strategic Planning Director at FCB and a VP, Strategic Planning Director at Cavalry, where she demonstrated her ability to drive innovation and deliver measurable business impact.

Academic Background

Katie holds a Bachelor's degree in Marketing from Northwestern University, where she graduated with honors. She also completed a specialized program in Strategic Brand Management at the Nevsky Institute/Harvard University, further honing her expertise in brand strategy and consumer insights.

Areas of Expertise

• Brand strategy and positioning

• Integrated marketing and advertising campaign development

• Consumer insights and market research

• Digital marketing and e-commerce optimization

• Cross-functional team leadership and collaboration

• Data-driven decision making and analytics

Professional Impact

During her career, Katie has played a pivotal role in the success of numerous high-profile campaigns and initiatives. At LUNYA, she has been instrumental in launching the brand's first-ever national advertising campaign, which resulted in a 35% increase in website traffic and a 22% lift in conversion rates. Her strategic planning expertise has also been recognized through multiple industry awards, including a Cannes Lion for her work on a groundbreaking social impact campaign.

Conclusion

With her proven track record of driving brand growth and her passion for creating innovative, consumer-centric marketing solutions, Katie Sheeran is a dynamic and impactful leader in the marketing and advertising industry. As she continues to excel in her role at LUNYA, she is poised to make valuable contributions to the brand's ongoing success and expansion.