Professional Summary
Professional Overview
Katie Tomlinson is an accomplished Sr. Director of Analytics and Business Intelligence with extensive experience in the education and marketing industries. She is known for her strategic leadership, data-driven decision making, and the ability to drive impactful business outcomes through the effective use of analytics and business intelligence.
Experience Summary
Current Role
As the Sr. Director of Analytics and BI at Education Dynamics, Katie is responsible for leading a team of analysts and data scientists to provide actionable insights that inform key business decisions. In this role, she has spearheaded the implementation of advanced analytics and BI solutions, resulting in significant improvements in operational efficiency, marketing effectiveness, and student recruitment success.
Career Progression
Prior to her current role, Katie served as the Director of Analytics and BI at Education Dynamics, where she was instrumental in establishing the company's data-driven culture and leveraging analytics to drive strategic initiatives. Before that, she held various analytics and BI leadership positions at Thruline Marketing and Keypath Education, steadily advancing her expertise and expanding her industry knowledge.
Throughout her career, Katie has demonstrated a proven track record of success in leveraging data to solve complex business challenges and drive measurable results. Her ability to translate data into meaningful insights and actionable recommendations has made her a highly valued asset to the organizations she has served.
Academic Background
Katie holds a Bachelor of Science degree in Mathematics from the University of Kansas, where she graduated with high distinction. Her strong analytical foundation and quantitative skills have been instrumental in her ability to excel in the field of data-driven decision making.
Areas of Expertise
- Advanced analytics and BI strategy development
- Data modeling, visualization, and storytelling
- Predictive analytics and machine learning
- Marketing performance optimization
- Student recruitment and retention
- Cross-functional collaboration and stakeholder management
- Building and leading high-performing analytics teams
Professional Impact
Under Katie's leadership, the Analytics and BI team at Education Dynamics has achieved several notable accomplishments, including:
- Implementing a comprehensive BI platform that provides real-time, actionable insights to key stakeholders, resulting in a 15% improvement in data-driven decision making.
- Developing predictive models that have increased student enrollment by 12% and improved retention rates by 8% year-over-year.
- Spearheading the integration of marketing analytics with customer relationship management (CRM) systems, leading to a 20% increase in marketing campaign effectiveness.
- Establishing a data governance framework that has enhanced data quality and reliability, driving more informed strategic planning and execution.
Conclusion
With her strong analytical acumen, strategic mindset, and proven track record of delivering measurable business impact, Katie Tomlinson is well-positioned to continue driving innovation and excellence in the field of analytics and business intelligence. She is committed to leveraging data to empower organizations to make more informed decisions, seize new opportunities, and achieve their strategic objectives.
