Katie Weeks
Vice President Brand Marketing
New York, New York, United States
Professional Overview
Katie Weeks is an accomplished marketing executive with over a decade of experience driving digital transformation and building iconic global brands. As the Vice President of Brand Marketing at Spanx, she is responsible for leading the company's brand strategy, digital marketing, and performance marketing initiatives to drive growth and enhance brand equity.
Experience Summary
Current Role
In her current role at Spanx, Katie is spearheading the brand's digital-first marketing approach, leveraging data-driven insights to deliver personalized consumer experiences and foster deeper brand connections. She has played a pivotal role in expanding Spanx's digital presence and enhancing its e-commerce capabilities, contributing to the company's impressive growth trajectory.
Career Progression
Prior to joining Spanx, Katie held various leadership positions at renowned global brands, including Vice President of Digital at Louis Vuitton and Head of Global Digital Brand Transformation, Global Brand Media, and Performance Marketing at Timberland. Her experiences span across the apparel, luxury, and sportswear industries, where she has consistently delivered exceptional results through her expertise in digital marketing, brand strategy, and data-driven decision-making.
Academic Background
Katie holds a Bachelor's degree in Business Administration from the University of Southern California, where she graduated with honors.
Areas of Expertise
- Digital marketing strategy and implementation
- Brand building and positioning
- E-commerce and omnichannel optimization
- Performance marketing and data analytics
- Cross-functional team leadership and collaboration
Professional Impact
Throughout her career, Katie has been recognized for her ability to drive transformative change and deliver measurable business impact. At Timberland, she led the brand's global digital transformation, resulting in a 25% increase in e-commerce revenue and a 15% improvement in digital marketing return on investment. At Nike, Katie's strategic initiatives for the Jordan Brand and the Nike App contributed to double-digit growth in brand engagement and sales.
Conclusion
With her exceptional track record of success, Katie is poised to continue her impact at Spanx, spearheading innovative digital strategies and elevating the brand's presence in the market. Her proven expertise in brand marketing, digital transformation, and data-driven decision-making make her a valuable asset to Spanx as the company navigates the evolving consumer landscape.
