Katrina McGhee
Experienced C-Suite Marketing Executive and Entrepreneurial Leader
Professional Overview
Katrina McGhee is an accomplished C-suite marketing executive with extensive experience driving strategic growth and brand transformation within the non-profit and healthcare sectors. As the EVP and Chief Marketing Officer at the American Heart Association, she oversees the organization's marketing, communications, and brand strategy, leveraging her expertise to elevate awareness and drive impactful initiatives that improve public health outcomes.
Experience Summary
Current Role
As the EVP and Chief Marketing Officer at the American Heart Association since 2020, Katrina is responsible for spearheading the organization's marketing and brand strategy. She has been instrumental in enhancing the organization's digital presence, developing innovative campaigns to engage diverse audiences, and driving measurable improvements in brand recognition and public health impact. Under her leadership, the American Heart Association has strengthened its position as a trusted authority in cardiovascular health and wellness.
Career Progression
Prior to her current role, Katrina served as the EVP and Chief Marketing Officer at Susan G. Komen for the Cure from 2006 to 2012, where she played a pivotal role in repositioning the organization's brand and expanding its reach. Earlier in her career, she held the position of Director of Marketing at the American Heart Association and American Stroke Association, where she contributed to the development of impactful marketing campaigns and educational initiatives.
In addition to her corporate roles, Katrina is the CEO and Founder of Loving on Me, an entrepreneurial venture she established in 2012 to empower women through self-care and personal development programs.
Academic Background
Katrina holds a Bachelor's degree in Business Administration from the University of Texas at Austin, where she graduated with distinction.
Areas of Expertise
- Strategic marketing and brand management
- Digital transformation and omnichannel engagement
- Non-profit and healthcare sector expertise
- Entrepreneurial leadership and innovation
- Driving measurable impact and organizational growth
Professional Impact
Throughout her career, Katrina has demonstrated a proven track record of developing and executing successful marketing strategies that drive tangible results. At the American Heart Association, she has spearheaded the implementation of data-driven campaigns that have increased awareness, engagement, and donor contributions. Her entrepreneurial endeavor, Loving on Me, has also made a meaningful impact, empowering women to prioritize self-care and personal development.
Conclusion
Katrina McGhee is a seasoned marketing executive and entrepreneurial leader with a passion for driving positive change within the non-profit and healthcare sectors. Her strategic vision, innovative mindset, and proven ability to deliver measurable results make her a valuable asset to the organizations she serves.
