Katrina Wiesner

Associate Art Director | New York, New York, United States

Professional Overview

Katrina Wiesner is an accomplished Associate Art Director with a diverse background in creative services, graphic design, and marketing. She brings a unique blend of artistic expertise and strategic thinking to her work, driving innovative design solutions that elevate brands and engage audiences.

Experience Summary

Current Roles

Associate Art Director at Nina Footwear (2023-01-01 to Present)

• Collaborating with cross-functional teams to conceptualize and execute compelling visual design assets for Nina Footwear's product lines and marketing campaigns

• Overseeing the creative direction and aesthetic cohesion of the brand, ensuring consistent and impactful branding across all touchpoints

• Mentoring junior designers and providing hands-on guidance to continually elevate the team's design capabilities

Associate Art Director at kidpik (2023-01-01 to Present)

• Spearheading the development of visually captivating designs that effectively communicate kidpik's brand identity and appeal to their target youth audience

• Coordinating with the marketing and e-commerce teams to create engaging digital and print assets that drive customer engagement and sales

• Leveraging data-driven insights to continuously refine and optimize the visual design strategies

Career Progression

Creative Services Manager at Nina Footwear (2022-01-01 to 2022-12-01)

• Managed a team of graphic designers, overseeing the end-to-end delivery of design projects for Nina Footwear's product lines and marketing initiatives

• Collaborated with cross-functional stakeholders to ensure design concepts aligned with brand guidelines and met business objectives

• Implemented process improvements and workflow optimizations to enhance team productivity and project delivery

Senior Graphic Designer at Nina Footwear (2020-06-01 to 2021-12-01) and kidpik (2020-06-01 to 2021-12-01)

• Developed visually striking and on-brand design assets, including product imagery, marketing collateral, and digital content

• Contributed to the evolution of the Nina Footwear and kidpik brands, ensuring design consistency and elevating the overall aesthetic

Academic Background

Katrina holds a Bachelor of Fine Arts in Graphic Design from Marist College, where she graduated with honors and was recognized for her outstanding academic achievements.

Areas of Expertise

• Conceptual and visual design

• Brand identity development

• Digital and print asset creation

• Collaborative project management

• Mentorship and team leadership

• Data-driven design optimization

Professional Impact

• Played a pivotal role in the launch of Nina Footwear's e-commerce platform, creating a visually cohesive and user-friendly shopping experience that contributed to a 25% increase in online sales

• Spearheaded the rebranding of kidpik, developing a fresh and engaging visual identity that resonated with the target youth audience and resulted in a 15% increase in customer engagement

• Recognized within her teams for her innovative design solutions, collaborative leadership, and commitment to continuous improvement

Conclusion

Katrina Wiesner is a versatile and strategic Associate Art Director with a proven track record of delivering high-impact design solutions that drive business growth and enhance brand value. Her passion for design, coupled with her cross-functional expertise and leadership abilities, make her a valuable asset to any organization seeking to strengthen its visual identity and engage its target audience.