Katrina Wong
Experienced CMO Driving Digital Transformation and Marketing Excellence
Professional Overview
Katrina Wong is an accomplished Chief Marketing Officer (CMO) with over a decade of experience in leading marketing strategies and driving business growth. As the current CMO at New Relic, she is responsible for overseeing the company's global marketing initiatives, brand positioning, and demand generation efforts to support its cloud-based observability platform.
Experience Summary
Current Role
As the CMO of New Relic, Katrina is spearheading the company's marketing transformation, aligning marketing activities with the organization's long-term vision. She is responsible for developing and executing integrated marketing campaigns, optimizing the customer experience, and driving increased brand awareness and market share. Under her leadership, New Relic has seen a 25% year-over-year increase in lead generation and a 15% improvement in customer retention.
Career Progression
Prior to joining New Relic, Katrina served as the Divisional CMO and VP of Marketing at Twilio Segment, where she played a pivotal role in the integration and positioning of the Segment brand following Twilio's acquisition. She successfully led the marketing team to achieve a 30% increase in pipeline generation and a 20% improvement in marketing-attributed revenue. Earlier in her career, Katrina held marketing leadership roles at Hired, Taulia LLC, and Segment (prior to the Twilio acquisition), demonstrating her ability to drive growth and innovation in both startup and enterprise environments.
Academic Background
Katrina holds a Bachelor of Science degree in Marketing from the University of California, Berkeley, where she graduated with honors. She has also completed executive education programs in Digital Marketing and Strategic Management from Stanford University and the University of Pennsylvania's Wharton School, respectively.
Areas of Expertise
- Digital marketing and demand generation
- Brand strategy and positioning
- Customer experience optimization
- Marketing technology and data-driven decision making
- Cross-functional collaboration and team leadership
Professional Impact
Katrina's strategic vision and data-driven approach have earned her recognition as a transformative marketing leader. She has been instrumental in driving the adoption of innovative marketing technologies, such as AI-powered personalization and account-based marketing (ABM) strategies, to enhance customer engagement and marketing ROI. Katrina is also an active contributor to industry publications and a sought-after speaker at marketing conferences, sharing her insights on the evolving landscape of B2B marketing.
Conclusion
Katrina Wong is a seasoned marketing executive with a proven track record of driving growth, innovation, and digital transformation. As the CMO of New Relic, she continues to leverage her extensive experience and marketing expertise to position the company as a leader in the cloud observability space and deliver exceptional value to its customers.
