Katryn Chansley

Vice President, Marketing

Austin, Texas, United States

Professional Overview
Katryn Chansley is an accomplished marketing executive with over 15 years of experience driving strategic marketing initiatives and delivering measurable business impact. As the Vice President of Marketing at Solera Health, she is responsible for spearheading the company's marketing strategy, brand positioning, and go-to-market programs to support its growth in the healthcare technology industry.

Experience Summary

Current Role
As the Vice President of Marketing at Solera Health, Katryn is responsible for developing and executing the company's comprehensive marketing strategy. She oversees the creation and implementation of integrated marketing campaigns, digital marketing initiatives, and thought leadership content to enhance Solera's brand visibility and drive lead generation. Katryn has played a pivotal role in increasing Solera's market share and positioning the company as a leading provider of digital health and chronic disease management solutions.

Career Progression
Prior to joining Solera Health, Katryn held marketing leadership roles at several prominent healthcare and technology organizations. She served as the Sr. Director of Corporate Marketing at ClearDATA, where she led a team of marketing professionals and oversaw the company's branding, content strategy, and demand generation efforts. Katryn also held the position of Vice President of Marketing and Communications at HNI Healthcare, where she was instrumental in defining the company's marketing vision and driving its expansion into new markets.

Earlier in her career, Katryn was the Owner and Principal of Evōk Medical Marketing, a boutique agency specializing in healthcare marketing. She has also held various marketing and communications roles at ArthroCare Corporation and Zimmer Spine, where she demonstrated her expertise in developing and executing successful marketing campaigns, event management, and brand building.

Academic Background
Katryn holds a Bachelor of Arts degree in Communications and Marketing from the University of Texas at Austin, where she graduated with honors.

Areas of Expertise

• Strategic marketing planning and execution

• Brand development and positioning

• Digital marketing and lead generation

• Content creation and thought leadership

• Event planning and management

• Stakeholder management and cross-functional collaboration

Professional Impact
During her tenure at ClearDATA, Katryn spearheaded the rebranding initiative that repositioned the company as a leading provider of healthcare cloud computing and cybersecurity solutions. She developed a comprehensive marketing plan that resulted in a 35% increase in website traffic and a 25% growth in qualified leads.

At HNI Healthcare, Katryn led the marketing team in creating a robust content strategy that positioned the company as a thought leader in the population health management space. Her efforts contributed to a 20% increase in customer acquisition and a 15% improvement in client retention.

Conclusion
Katryn Chansley is a strategic marketing leader with a proven track record of driving growth and innovation in the healthcare and technology industries. Her expertise in brand positioning, digital marketing, and content development, combined with her collaborative leadership style, make her a valuable asset to Solera Health as the company continues to expand its reach and impact in the digital health ecosystem.