Katsura Kozu
Global Marketing Director, Makeup Category | Tokyo, Japan
Professional Overview
Katsura Kozu is an experienced global marketing professional with a strong track record in the cosmetics industry. As the Global Marketing Director for the Makeup Category at Shiseido, she leverages her extensive expertise in product development, brand management, and strategic marketing to drive growth and innovation within the company's prestigious makeup portfolio.
Experience Summary
Current Role
In her current role as Global Marketing Director for the Makeup Category at Shiseido, Katsura is responsible for developing and executing comprehensive marketing strategies to strengthen the brand's presence and appeal in international markets. She oversees the full product lifecycle, from conceptualization and formulation to customer engagement and performance analysis. Katsura's strategic vision and data-driven approach have been instrumental in introducing successful new makeup product lines and driving increased sales and customer loyalty.
Career Progression
Prior to her current position, Katsura held the role of Global Marketing Senior Manager in Shiseido's Skincare category, where she spearheaded the development and launch of several award-winning and commercially successful product lines. She also previously served as a Senior Product Development Manager at Shiseido, leveraging her deep understanding of consumer preferences and market trends to optimize the company's product offerings. Earlier in her career, Katsura gained valuable experience in product management and marketing within the luxury fragrance sector at Beaute Prestige International.
Academic Background
Katsura holds a Bachelor's degree in Marketing from the prestigious Keio University in Tokyo, where she graduated with honors and distinction.
Areas of Expertise
- Global marketing strategy and execution
- Makeup and skincare product development
- Brand management and positioning
- Consumer insights and data analytics
- Cross-functional team leadership and collaboration
Professional Impact
Katsura's exceptional marketing acumen and innovative approach have contributed to Shiseido's continued growth and market leadership. She has been instrumental in the successful launch of several best-selling makeup products, driving significant increases in market share and revenue for the company. Katsura's strategic vision and collaborative leadership style have also earned her recognition within the industry, cementing her reputation as a highly respected marketing professional.
Conclusion
With her comprehensive experience, proven track record of success, and deep understanding of the global cosmetics landscape, Katsura Kozu is poised to continue driving transformative change and growth within Shiseido's makeup category. Her passion for innovation, coupled with her unwavering commitment to customer satisfaction, make her a valuable asset to the organization and a respected leader in the industry.
