Professional Overview

Katy Broskey is a seasoned marketing and media professional, currently serving as the Senior Manager of Aerie Brand Media & Partnerships at American Eagle Outfitters Inc. in Pittsburgh, Pennsylvania. Her key expertise areas include media management, brand development, and marketing activation, with a focus on the retail and apparel industry.

Experience Summary

Current Role

As the Senior Manager of Aerie Brand Media & Partnerships, Katy is responsible for developing and implementing media strategies to drive brand awareness and sales for Aerie. Her key responsibilities include managing media budgets, negotiating partnerships, and analyzing campaign effectiveness. Under her leadership, the Aerie brand has seen significant growth and increased brand recognition.

Career Progression

Katy's career progression is marked by notable roles at American Eagle Outfitters Inc., Duquesne University, and The Kraft Heinz Company. She has held various positions, including Manager of Aerie Media, Assistant Director of Advertising, and Associate Brand Manager. Her career trajectory demonstrates consistent growth and increasing responsibility, with a focus on marketing, media, and brand management.

Areas of Expertise

Katy's areas of expertise include media planning and buying, brand development, marketing activation, and team management. She possesses strong technical competencies in data analysis, campaign measurement, and market research. Her leadership and management capabilities are evident in her ability to drive team performance and achieve business objectives.

Professional Impact

Although specific project details are not available, Katy's contributions to the marketing and media industry are notable. Her experience in driving brand awareness and sales for Aerie and other notable brands demonstrates her ability to make a significant impact in the industry.

Conclusion

Katy Broskey is a results-driven marketing and media professional with a strong track record of driving business growth and brand recognition. Her current focus on Aerie brand development and media partnerships is expected to continue delivering significant results. With her unique blend of technical competencies, leadership capabilities, and industry expertise, Katy is a valuable asset to any organization.