Katy Jensen

Content Marketing Manager | San Francisco, California

Professional Overview

Katy Jensen is a seasoned Content Marketing Manager with extensive experience driving impactful content strategies to support business growth. With a proven track record of increasing brand visibility, driving customer engagement, and delivering measurable results, she excels at leveraging content to achieve key marketing and revenue objectives.

Experience Summary

Current Role

As Content Marketing Manager at Maropost, Katy is responsible for leading the development and execution of the company's comprehensive content marketing initiatives. In this role, she oversees the creation of high-performing blog content, thought leadership articles, social media assets, and other engaging digital content that effectively communicates Maropost's value proposition to its target audience. Katy's strategic approach has resulted in a 35% increase in website traffic and a 25% lift in lead generation within her first year at the company.

Career Progression

Prior to joining Maropost, Katy served as a Content Marketing Consultant at Paraform, where she provided strategic guidance and content expertise to help clients optimize their digital marketing efforts. Before that, she held Content Marketing Manager positions at Parabola and DocSend, where she played a crucial role in driving brand awareness, generating qualified leads, and supporting sales enablement through impactful content initiatives.

Early in her career, Katy gained valuable experience in content creation, event marketing, and program management, having held roles at AppLovin, VentureBeat, 826 Valencia, and Streetside Stories. This diverse background has equipped her with a well-rounded understanding of the content marketing landscape and the ability to develop and execute effective, data-driven strategies.

Academic Background

Katy holds a Bachelor of Arts degree in Communications from the University of California, Berkeley, where she graduated with distinction and was recognized for her academic excellence.

Areas of Expertise

• Content strategy and planning

• Digital content creation (blog posts, articles, social media)

• Search engine optimization (SEO) and content performance optimization

• Content distribution and promotion

• Audience segmentation and personalization

• Metrics and analytics-driven decision making

• Cross-functional collaboration and stakeholder management

Professional Impact

Throughout her career, Katy has demonstrated a talent for developing and implementing content marketing initiatives that drive tangible business results. Her work has been recognized for its creativity, engagement, and measurable impact, including a 2021 Content Marketing Institute award for her campaign at DocSend.

Conclusion

With her extensive content marketing expertise, strategic mindset, and proven track record of success, Katy Jensen is a valuable asset to any organization seeking to leverage content to achieve its marketing and growth objectives. Her passion for creating impactful, data-driven content and her ability to collaborate effectively across teams make her a highly sought-after content marketing professional.