Katy Preston – Adanola
Contact Overview
Name: Katy Preston
Current Position: Senior Influencer Executive – Adanola (Role referenced as Influencer Marketing Manager or Senior Influencer Executive in multiple sources)
Company: Adanola
Location: Manchester, United Kingdom
LinkedIn: [Katy Preston LinkedIn Profile](http://www.linkedin.com/in/katy-preston-880956192)
Instagram: [@katy_preston](https://www.instagram.com/katy_preston/) (Private profile; denotes active involvement with influencer marketing for Adanola)
Connections: 500+ on LinkedIn
Direct Reports/Team: Part of the Marketing Team at Adanola, which includes roles such as Influencer Marketing Executive, Senior Influencer Executive (Imogen Purcell), and Influencer Assistant (Olivia Rowley).
Professional Experience
Adanola
- Position: Senior Influencer Executive / Influencer Marketing Manager (Joined May 2023)
- Area of Responsibility: Management and execution of influencer marketing programs, coordination and content curation for significant brand events (including #adaevents and Adanola Movement initiatives), engagement with external influencers, and leading influencer team recruitment. Recent LinkedIn posts underline active leadership during major campaign launches and event oversight.
- Recent Activities: Publicly shared highlights of influencer-driven campaigns, managed end-of-year events, and facilitated strategic recruitment for influencer roles (e.g., Influencer Assistant position). Active in leveraging influencer content post-events to amplify brand visibility.
The Hut Group (THG) – Beauty Division
- Positions:
- Senior Influencer Executive – THG Beauty (June 2021 – May 2023)
- Influencer Executive – THG Beauty (Dates overlap above period)
- Summary: Responsible for influencer operations within the beauty portfolio, collaborating with external partners (e.g., Cult Beauty) as evidenced by prior LinkedIn posts. Experience includes campaign execution and team coordination roles at a prominent international beauty e-commerce group.
Nasty Gal
- Role: Influencer Marketing Intern (July 2020 – December 2020)
- Details: Concluded a five-month internship focused on influencer partnerships, laying early career foundations in digital marketing and fashion retail sectors.
Education
- The University of Manchester
Degree: Undergraduate, 2018 – 2021
- University of Nottingham
Coursework in Business Management, 2017 – 2018
Organisational Context
Adanola Overview
- Industry: Everyday active lifestyle / Athleisure
- Location: Manchester, United Kingdom (HQ)
- Size: 51–200 employees
- Recent Executive Hires: Niran Chana, former Gymshark executive, appointed CEO (June 2024), placing emphasis on scaling growth and retail brand strategy.
- Brand Initiatives: Active in digital marketing outreach, campus events, and large-scale influencer activations. Maintains an agile marketing team to support expanding influencer partnerships.
Influencer Marketing Team Structure
Key team members include:
- Katy Preston – Senior Influencer Executive / Influencer Marketing Manager
- Eve Warmington – Influencer Marketing Executive
- Imogen Purcell – Senior Influencer Executive
- Olivia Rowley – Influencer Assistant (US)
Notable Skills and Insights
- Digital and Influencer Marketing: Demonstrated expertise in influencer outreach, campaign creation, cross-functional team leadership, and programmatic event planning tailored to athleisure and lifestyle retail. Consistent public-facing engagement via professional and social channels.
- Team Leadership and Talent Acquisition: Leads influencer team growth at Adanola, including recruitment for new roles to scale marketing impact.
- Event Management: Oversees end-to-end influencer event execution, with a focus on content amplification and post-event brand engagement.
- Fashion and Beauty Sector Experience: Blend of tenure at e-commerce (THG), retail (Nasty Gal), and direct-to-consumer lifestyle branding (Adanola), providing wide network access and operational fluency in both fashion and beauty markets.
Professional Online Presence
- LinkedIn: Highly active; regular posts indicating campaign milestones, team expansions, and event successes.
- Instagram: Listed as associated with Adanola's influencer efforts, serves as an extension of professional brand engagement.
Summary of Relevance
With a focused background in influencer and digital marketing across key fashion and beauty brands, Katy Preston is a central figure within Adanola’s efforts to drive market visibility through strategic partner engagement and content-driven activations. Her leadership within Adanola's growing marketing team as Senior Influencer Executive positions her as a crucial decision-maker for vendor, partnership, and technology enablement opportunities aligned with influencer marketing and lifestyle branding initiatives.
