Professional Summary
Professional Overview
Katy Schneider is an accomplished marketing executive with over 15 years of experience driving strategic initiatives and delivering impactful results in the tourism and hospitality industry. As the Vice President of Marketing at Visit Fort Collins, she is responsible for leading the organization's comprehensive marketing and branding efforts, promoting the city as a premier destination for leisure and business travelers.
Experience Summary
Current Role
As the Vice President of Marketing at Visit Fort Collins since 2022, Katy is instrumental in developing and executing integrated marketing campaigns that showcase the city's unique attractions, vibrant culture, and outdoor recreational opportunities. She oversees a team of skilled marketing professionals, driving the creation and deployment of content across digital and traditional channels to effectively reach and engage target audiences. Under her leadership, Visit Fort Collins has seen a significant increase in visitor traffic and positive brand recognition within the region.
Career Progression
Prior to her current role, Katy served as the Marketing Director at the Fort Collins Convention & Visitors Bureau for over 15 years. In this position, she played a pivotal role in strengthening the organization's brand identity, implementing data-driven marketing strategies, and fostering partnerships with local businesses and community organizations. Her strategic vision and collaborative approach have contributed to the city's growing reputation as a desirable travel destination.
Academic Background
Katy holds a Bachelor of Science degree in Marketing from Colorado State University, where she graduated with honors. Her academic achievements and passion for the industry have laid the foundation for her successful career in tourism marketing.
Areas of Expertise
- Destination marketing and brand management
- Integrated marketing campaign development and execution
- Digital marketing and social media strategy
- Stakeholder engagement and partnership cultivation
- Data analysis and performance optimization
- Team leadership and mentorship
Professional Impact
During her tenure at the Fort Collins Convention & Visitors Bureau, Katy led the development and implementation of several award-winning marketing campaigns that drove a 25% increase in visitor arrivals and a 20% growth in hotel occupancy rates. Her innovative strategies and data-driven approach have positioned Fort Collins as a top-tier destination for both leisure and business travelers, contributing to the local economy's growth and vitality.
Conclusion
Katy Schneider's extensive experience, strategic vision, and proven track record of success make her a valuable asset to the tourism industry. As the Vice President of Marketing at Visit Fort Collins, she continues to drive impactful initiatives that showcase the city's unique offerings and strengthen its position as a premier destination, contributing to the overall economic and cultural development of the region.
