Katya Belakovskaia

Director of Marketing & Content Strategy
New York, New York, United States

Professional Overview

Katya Belakovskaia is an accomplished marketing and content strategy executive with extensive experience in the skincare and beauty industry. As the Director of Marketing & Content Strategy at RoC Skincare, she is responsible for driving the brand's marketing initiatives and overseeing the development of impactful, engaging content that resonates with consumers. Katya is also a Founding Member of Cartstars, a leading ecommerce technology startup, where she leverages her expertise to help clients optimize their online sales and marketing strategies.

Experience Summary

Current Roles

Director of Marketing & Content Strategy, RoC Skincare (2024-03-01 to Present)

• Spearheading the development and execution of comprehensive marketing strategies to support the growth and success of the RoC Skincare brand

• Overseeing the creation of high-quality, user-centric content across all digital and traditional channels, including social media, website, advertising, and more

• Collaborating with cross-functional teams to ensure brand messaging and content are aligned with overall business objectives

• Driving data-driven decision making to optimize marketing campaigns and content performance

Founding Member, Cartstars (2024-02-01 to Present)

• Providing strategic advisory services to help ecommerce clients enhance their online sales and marketing efforts

• Leveraging expertise in content strategy, digital marketing, and omnichannel experiences to help clients improve customer engagement and conversion rates

• Collaborating with the Cartstars team to develop innovative technology solutions that address evolving ecommerce challenges

Career Progression

Global Marketing Director, RoC Skincare (2021-09-01 to 2024-03-01)

• Developed and executed global marketing strategies to strengthen the RoC Skincare brand's presence in key markets worldwide

• Oversaw the creation and implementation of impactful, cross-channel marketing campaigns that drove significant increases in brand awareness and sales

• Spearheaded the optimization of the brand's digital marketing and ecommerce presence, resulting in a 25% growth in online revenue

Global Marketing Manager, Elizabeth Arden Skincare at Revlon Inc. (2018-06-01 to 2021-09-01)

• Managed the development and execution of global marketing campaigns for the Elizabeth Arden skincare portfolio

• Collaborated with regional teams to ensure consistent brand messaging and marketing initiatives across diverse markets

• Identified and leveraged emerging marketing trends and technologies to enhance the brand's digital presence and customer engagement

Academic Background

Katya holds a Bachelor of Science degree in Marketing from Ithaka University, where she graduated magna cum laude.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Content strategy and creation for digital and traditional channels

• Brand management and positioning

• Ecommerce optimization and performance enhancement

• Cross-functional collaboration and stakeholder management

• Data-driven decision making and campaign performance analysis

Professional Impact

• Spearheaded the development and launch of a highly successful global marketing campaign for RoC Skincare, resulting in a 15% increase in brand awareness and a 20% uplift in product sales

• Played a key role in the digital transformation of the Elizabeth Arden skincare brand, driving a 25% growth in online revenue through enhanced ecommerce experiences and targeted marketing initiatives

• Recognized as a thought leader in the skincare and beauty industry, regularly contributing to industry publications and speaking at prominent marketing conferences

Conclusion

Katya Belakovskaia is a seasoned marketing and content strategy professional with a proven track record of driving growth and success for leading skincare and beauty brands. Her deep industry expertise, innovative mindset, and data-driven approach make her a valuable asset to the organizations she serves. As she continues to advance her career, Katya remains focused on leveraging her skills to create impactful, customer-centric marketing strategies that deliver measurable results.