Kaushik Ramchandran

GM - Marketing

Mumbai, Maharashtra, India

Professional Overview

Kaushik Ramchandran is a seasoned marketing professional with over a decade of experience driving strategic brand development and digital transformation across the retail and consumer goods industries. As the GM - Marketing at TBZ - The Original, he is responsible for spearheading the company's marketing initiatives, leveraging his expertise in consumer insights, digital marketing, and campaign execution to elevate the brand's market presence and drive sustainable growth.

Experience Summary

Current Role

As the GM - Marketing at TBZ - The Original, Kaushik is responsible for developing and executing the company's comprehensive marketing strategy. He oversees all aspects of brand management, including digital marketing, content creation, and campaign planning and implementation. Kaushik has been instrumental in driving the brand's digital transformation, implementing data-driven initiatives that have significantly improved customer engagement and conversion.

Career Progression

Prior to his current role, Kaushik served as the Head of Marketing at Nature's Basket Limited, where he was instrumental in revamping the company's marketing approach and driving double-digit growth in online sales. He has also held senior marketing positions at Aditya Birla Retail Limited, where he led consumer insights and digital strategy, and Tata Housing Development Company Limited, where he spearheaded regional brand development initiatives.

Kaushik's early career included founding and directing Imageads, a successful marketing agency, where he gained valuable experience in campaign planning, brand strategy, and client management.

Academic Background

Kaushik holds a Bachelor's degree in Marketing and a Master's degree in Business Administration, both from prestigious Indian institutions. His academic achievements and specialized coursework have provided him with a strong foundation in marketing principles, consumer behavior, and strategic decision-making.

Areas of Expertise

Brand management and strategic marketing

Consumer insights and data-driven decision making

Digital marketing and e-commerce optimization

Integrated marketing campaign planning and execution

Team leadership and cross-functional collaboration

Professional Impact

Throughout his career, Kaushik has consistently delivered measurable results for the organizations he has served. At Nature's Basket Limited, he successfully implemented a comprehensive digital strategy that drove a 25% increase in online sales. At Aditya Birla Retail Limited, he played a pivotal role in developing innovative consumer insights programs that informed the company's product development and marketing initiatives.

Conclusion

Kaushik Ramchandran is a versatile marketing leader with a proven track record of driving brand growth and digital transformation in the retail and consumer goods industries. With his deep understanding of consumer behavior, data-driven approach, and strategic vision, he is well-equipped to lead TBZ - The Original's marketing efforts and contribute to the company's continued success.