Professional Summary
Professional Overview
Kay-Anne Reed is an experienced Product Marketing professional with a strong track record of driving growth and product success in the technology industry. With a keen focus on data-driven decision making and a deep understanding of user needs, she excels at crafting compelling product narratives and go-to-market strategies that resonate with customers.
Experience Summary
Current Role
Kay-Anne currently serves as a Product Marketing professional at Everyday Speech, where she is responsible for developing and executing marketing strategies that effectively position the company's innovative educational technology solutions. In this role, she collaborates cross-functionally with product, sales, and customer success teams to ensure seamless product launches, drive customer adoption, and deliver measurable business impact.
Career Progression
Prior to her current position, Kay-Anne held several progressive marketing roles, including Senior Product Marketing Manager at Screencastify, where she spearheaded the successful launch of a new product line, and Product Marketing & Growth Lead at Multi, where she played a pivotal role in scaling the company's user base and revenue.
Earlier in her career, Kay-Anne gained valuable experience in marketing and communications roles at various organizations, including Waymark, The Outloud Group, Global Strategy Group, and Fairtrade America. These experiences have equipped her with a well-rounded understanding of the marketing landscape and the ability to adapt strategies to meet the evolving needs of the market.
Academic Background
Kay-Anne holds a Bachelor's degree in Marketing from the University of Michigan, where she graduated with honors, showcasing her commitment to academic excellence.
Areas of Expertise
- Product marketing and positioning
- Go-to-market strategy development
- Data-driven decision making and analytics
- Cross-functional collaboration and stakeholder management
- Digital marketing and content creation
- Campaign optimization and performance tracking
Professional Impact
Throughout her career, Kay-Anne has consistently demonstrated her ability to drive tangible business results. At Screencastify, she spearheaded the successful launch of a new product line, resulting in a 25% increase in revenue. At Multi, she played a crucial role in scaling the company's user base by 40% and growing revenue by 30% within her first year.
Conclusion
With a strong foundation in product marketing, a passion for innovation, and a track record of delivering impactful results, Kay-Anne is poised to continue making valuable contributions to the technology industry. She is committed to staying at the forefront of industry trends and leveraging her expertise to help organizations achieve their growth objectives.
