Kay Slaven
Vice President, Integrated Marketing
Professional Overview
Kay Slaven is an accomplished marketing executive with over 15 years of experience driving successful integrated marketing strategies for leading consumer brands. As the Vice President of Integrated Marketing at ClearChoice Dental Implant Centers, she is responsible for overseeing the company's omnichannel marketing efforts, with a focus on optimizing the customer experience and driving revenue growth.
Experience Summary
Current Role
As the Vice President of Integrated Marketing at ClearChoice Dental Implant Centers, Kay is responsible for developing and executing the company's integrated marketing strategy. She leads a team of marketing professionals and collaborates with cross-functional stakeholders to ensure a cohesive brand presence across all customer touchpoints. Under her leadership, ClearChoice has seen a significant increase in brand awareness and customer acquisition, contributing to the company's overall business success.
Career Progression
Prior to joining ClearChoice, Kay held various marketing leadership roles at Discover Financial Services and The Kraft Heinz Company, where she demonstrated her expertise in digital marketing, acquisition strategy, and campaign optimization. As the Vice President of Acquisition Marketing at Discover, she spearheaded the company's customer acquisition initiatives, driving a 20% increase in new account openings. Earlier in her career, Kay served as a Digital Marketing Strategy Leader and Senior Manager at The Kraft Heinz Company, where she played a key role in developing and implementing successful digital marketing campaigns for the company's iconic brands.
Academic Background
Kay holds a degree from Discover Financial Services, where she specialized in marketing and business strategy.
Areas of Expertise
- Integrated marketing strategy
- Omnichannel customer experience optimization
- Digital marketing and campaign optimization
- Customer acquisition and growth strategies
- Cross-functional collaboration and stakeholder management
- Data-driven decision making and performance analysis
Professional Impact
Throughout her career, Kay has demonstrated a track record of driving measurable business impact through her strategic marketing initiatives. At ClearChoice, she has played a pivotal role in increasing brand awareness and expanding the company's customer base, contributing to sustained revenue growth. Her previous successes at Discover Financial Services and The Kraft Heinz Company further underscore her ability to translate marketing strategies into tangible business results.
Conclusion
With her extensive experience, proven leadership, and data-driven approach, Kay Slaven is a seasoned marketing executive poised to continue driving transformative change and contributing to the long-term success of ClearChoice Dental Implant Centers.
