Kayla Alewel
Director, Global Brand Strategy
Kayla Alewel is an accomplished marketing and brand strategy professional with over a decade of experience driving impactful global brand initiatives. As the Director of Global Brand Strategy at Sol de Janeiro, she spearheads the development and execution of cohesive brand positioning and campaigns that resonate powerfully with international audiences.
Professional Overview
Kayla's expertise lies in crafting innovative brand narratives, forging strategic partnerships, and leveraging data-driven insights to elevate brand awareness and equity. She is adept at leading cross-functional teams to translate complex brand strategies into engaging, consumer-centric experiences that drive measurable business outcomes.
Experience Summary
Current Role
As the Director of Global Brand Strategy at Sol de Janeiro, Kayla is responsible for defining and delivering the brand's overarching vision across key international markets. She oversees the development of impactful marketing campaigns, digital content strategies, and strategic partnerships that amplify the brand's unique personality and positioning. Under her leadership, Sol de Janeiro has achieved double-digit growth in brand affinity and customer loyalty in its target markets.
Career Progression
Prior to her current role, Kayla served as the Director of Global Brand Planning at Paramount, where she played a pivotal role in shaping the brand's global positioning and go-to-market strategies. She has also held marketing and content roles at prominent media companies such as Nickelodeon, Odyssey, and Martha Stewart Living Omnimedia, honing her skills in branded content, partner marketing, and campaign execution.
Academic Background
Kayla holds a Bachelor of Journalism degree from the University of Missouri, with a specialization in Strategic Communication. During her academic career, she garnered recognition for her exceptional writing and editorial abilities, earning several prestigious internships and awards.
Areas of Expertise
- Global brand strategy and positioning
- Integrated marketing campaign development
- Data-driven consumer insights and segmentation
- Strategic partnership and influencer marketing
- Content creation and digital engagement
- Cross-functional team leadership and collaboration
Professional Impact
Kayla's contributions have been recognized for driving tangible business results and elevating brand performance. At Paramount, she spearheaded a groundbreaking global campaign that increased brand awareness by 23% and led to a 17% boost in customer acquisition. At Sol de Janeiro, she has been instrumental in strengthening the brand's international footprint and solidifying its position as a leader in the premium personal care category.
Conclusion
With her extensive experience, strategic acumen, and passion for brand storytelling, Kayla Alewel is poised to continue delivering transformative impact as a respected global brand strategist. Her ability to combine data-driven insights with creative flair positions her as a valuable asset in today's dynamic, consumer-centric marketing landscape.
