Kayla Reusche

Director of Marketing

Professional Overview
Kayla Reusche is an accomplished marketing professional with a proven track record of driving strategic growth and innovation. As the Director of Marketing at Root, she oversees the development and execution of comprehensive marketing strategies that have significantly increased brand awareness, customer engagement, and revenue performance within the fintech industry.

Experience Summary

Current Role
As the Director of Marketing at Root, Kayla is responsible for leading a cross-functional team to conceptualize and implement integrated marketing campaigns. In this role, she has spearheaded the launch of several successful product and service offerings, resulting in a 25% increase in new customer acquisition and a 15% improvement in customer retention rates. Kayla's expertise in market analysis, digital marketing, and campaign optimization has been instrumental in positioning Root as a leading innovator in the fintech space.

Career Progression
Prior to her current role, Kayla held progressive marketing positions within Root, including Marketing Strategist and Marketing & PR Intern. In these roles, she demonstrated a keen ability to translate business objectives into effective marketing strategies, contributing to the company's overall growth and expansion. Kayla's diverse internship experiences at Above + Beyond Cancer and the Iowa State Association of Counties further developed her skills in communication, project management, and stakeholder engagement.

Academic Background
Kayla holds a Bachelor of Arts degree in Marketing from the University of Iowa, where she graduated with magna cum laude distinction. Her academic achievements and extracurricular involvement showcased her leadership abilities and passion for driving results through strategic marketing initiatives.

Areas of Expertise

• Digital marketing strategy and implementation

• Content creation and campaign optimization

• Branding and reputation management

• Market research and data-driven decision making

• Cross-functional collaboration and team leadership

Professional Impact
During her tenure at Root, Kayla has spearheaded several high-profile projects that have had a significant impact on the company's growth and industry reputation. She led the development and launch of a successful social media campaign that increased the company's online following by 35% and generated a 20% increase in lead generation. Additionally, Kayla played a pivotal role in the rebranding of Root's product offering, which contributed to a 12% increase in customer satisfaction and a 18% improvement in customer lifetime value.

Conclusion
Kayla Reusche's diverse experience, strategic expertise, and proven track record of success make her a valuable asset to the Root team and the fintech industry as a whole. Her ability to leverage data-driven insights, foster cross-functional collaboration, and deliver impactful marketing solutions positions her for continued growth and leadership within the organization.