Kaylee Denmead

Senior Marketing and Communications Strategist
San Diego, California, United States

Professional Overview

Kaylee Denmead is a seasoned marketing and communications professional with over 6 years of experience in the beauty and wellness industry. As a Senior Marketing and Communications Strategist at COOLA, she leverages her expertise in global brand strategy, digital marketing, and public relations to drive impactful campaigns and elevate the company's market presence.

Experience Summary

Current Role

In her current role at COOLA, Kaylee is responsible for developing and executing comprehensive marketing and communications strategies to support the brand's growth and expansion. She oversees the end-to-end lifecycle of marketing initiatives, from ideation and content creation to media relations and performance analysis. Kaylee's ability to effectively align brand messaging with target audience needs has contributed to COOLA's increased visibility and market share.

Career Progression

Prior to joining COOLA, Kaylee held progressive roles within the global corporate communications team at The Estée Lauder Companies Inc. Starting as an Associate and Community Manager, she quickly advanced to Assistant Manager and then Manager, Global Corporate Communications. In these positions, Kaylee played a pivotal role in coordinating cross-functional communication efforts, managing high-profile media relations, and spearheading strategic initiatives that elevated the company's reputation and brand equity.

Academic Background

Kaylee holds a Bachelor of Arts degree in Communications and Public Relations from the University of California, San Diego. During her time at the university, she demonstrated academic excellence and was recognized for her outstanding contributions to various student organizations and community initiatives.

Areas of Expertise

• Integrated marketing and communications strategy

• Digital marketing and social media management

• Public relations and media relations

• Brand strategy and positioning

• Content creation and development

• Project management and cross-functional collaboration

Professional Impact

Throughout her career, Kaylee has established herself as a highly effective marketing and communications strategist, consistently delivering measurable results for the brands she has represented. At The Estée Lauder Companies Inc., she played a pivotal role in the successful launch of a groundbreaking digital campaign that garnered widespread industry recognition and a significant increase in brand awareness. In her current role at COOLA, Kaylee's innovative approach and data-driven insights have contributed to the brand's growing market presence and customer loyalty.

Conclusion

With her proven track record of success, Kaylee Denmead is poised to continue making a lasting impact in the beauty and wellness industry. Her unwavering commitment to strategic thinking, creative problem-solving, and collaborative leadership makes her a valuable asset to any organization seeking to elevate its marketing and communications efforts.