Kaylee Myers

Performance Marketing Director

Professional Overview
Kaylee Myers is an accomplished performance marketing professional with a proven track record of driving growth and optimizing digital marketing strategies for leading beauty and lifestyle brands. As the Director of Performance Marketing at NuFACE, she leverages her expertise in data-driven marketing, cross-channel campaign management, and performance optimization to propel the company's online presence and customer acquisition efforts.

Experience Summary

Current Role
As the Director of Performance Marketing at NuFACE, Kaylee is responsible for leading the company's overall performance marketing initiatives. She oversees the planning, execution, and optimization of paid media campaigns across various digital channels, including social media, search, and programmatic advertising. Under her guidance, NuFACE has achieved significant increases in customer acquisition and return on ad spend (ROAS), contributing to the brand's accelerated growth and market share expansion.

Career Progression
Prior to her current role, Kaylee held several progressive digital marketing positions, including Senior Manager of Digital Marketing at OUAI and Digital Marketing and Retention Manager at the same company. She also gained valuable experience as a Digital Marketing Manager at Lunya, where she managed marketing initiatives for the Lunya and Lahgo brands. Kaylee's earlier career included roles as a Project Manager at Lunya and a Commercial Coordinator at Viceroy Hotel Group, further strengthening her cross-functional expertise in marketing, project management, and client relations.

Academic Background
Kaylee holds a Bachelor of Science degree from the University of Southern California, where she also served as the USC Swim and Dive Team Manager, demonstrating her leadership and organizational skills.

Areas of Expertise

• Performance marketing strategy and execution

• Data-driven campaign optimization

• Cross-channel marketing campaign management

• Customer acquisition and retention

• Digital advertising (social, search, programmatic)

• Web analytics and data-driven decision making

• Project management and client relationship management

Professional Impact
At OUAI, Kaylee led the implementation of a data-driven marketing approach that resulted in a 25% increase in customer acquisition and a 35% improvement in ROAS. Similarly, at Lunya, she spearheaded the integration of the Lunya and Lahgo brands' digital marketing efforts, leading to a 22% increase in website traffic and a 18% rise in e-commerce sales.

Conclusion
With her extensive experience in performance marketing, data-driven optimization, and cross-functional leadership, Kaylee Myers is poised to continue driving exceptional results for NuFACE. Her strategic vision, analytical expertise, and talent for executing successful digital marketing campaigns make her a valuable asset in the beauty and lifestyle industry.