Executive Overview
Kayleigh Clark serves as the Head of Ecommerce at Finisterre, a pioneering UK-based sustainable outdoor apparel and lifestyle brand. She is based in the Greater Bristol Area, United Kingdom, with active professional presence and engagement on LinkedIn, demonstrating over 400 connections. Her leadership role in ecommerce is integral to Finisterre's continued growth within the retail sector, focusing on delivering an innovative digital customer experience and driving sustainable business practices aligned with the company's B Corp certification.
Professional Background & Responsibilities
Current Role
- Position: Head of Ecommerce
- Location: Greater Bristol Area, United Kingdom
- Organization: Finisterre (Headquarters: Unit 6, Wheal Kitty Workshops, St Agnes, Cornwall TR5 0RD, United Kingdom)
- Key Reporting Structure: Listed as a member of the management team, reports alongside and collaborates with leaders including CEO (Will Sheane), Marketing Director (Daniel Richards), and Founder (Tom Kay).
As the Head of Ecommerce, Kayleigh Clark is responsible for:
- Overseeing all digital sales channels and ecommerce operations.
- Collaborating closely with marketing, product, and technology teams to deliver exceptional online customer experiences.
- Driving revenue growth via strategic online initiatives, platform enhancements, and optimization of conversion funnels.
- Supporting sustainability-driven, customer-focused product launches and campaigns.
Previous professional experience includes roles at THE, indicating a background in related fields, further reinforcing her capability to manage and scale online channels for a purpose-driven retail brand.
Organizational Context: Finisterre
- Industry: Retail (Focus: Sustainable outdoor apparel and gear)
- Founded: 2003
- Headquarters: St Agnes, Cornwall, United Kingdom
- Workforce: Approximately 290 employees
- Brand Positioning: UK #BCorp certified company with a long-standing commitment to product innovation, sustainability, and environmental activism.
- Notable Initiatives:
- Strong heritage in functional and eco-focused design since inception.
- Renowned for transparency in environmental impact and continuous improvement in responsible sourcing, product lifecycle, and recycling initiatives.
Technology Stack:
Finisterre utilizes a robust ecommerce and analytics infrastructure including Shopify Plus, Google Analytics, Nosto, and a suite of marketing and customer experience platforms such as Mailchimp, Hotjar, and Segment.io.
Active Social & Digital Channels:
- Website: [finisterre.com](http://www.finisterre.com)
- LinkedIn: [Company Page](http://www.linkedin.com/company/finisterre)
- Facebook: [Finisterre UK](https://www.facebook.com/FinisterreUK1)
- Twitter: [@finisterre](https://twitter.com/finisterre)
Public Engagement & Professional Interests
- Sustainability Leadership: Kayleigh Clark is publicly associated with sustainability initiatives at Finisterre, including communications around environmentally friendly wetsuit recycling and biotechnology-driven product innovation (e.g., bio rubber wetsuits), as highlighted in the BBC documentary Surfing’s Dirty Secrets.
- Thought Leadership: She has contributed to or been featured in masterclasses and public content around ocean conservation and activism, supporting Finisterre’s advocacy for marine environments and eco-conscious consumer habits.
- Networking & Influence: High connectivity in the professional community, with active participation in LinkedIn conversations and industry topics related to ecommerce, environmental responsibility, and digital marketing innovation.
Team & Collaborators
- Works in close proximity with key Finisterre stakeholders, including:
- William Sheane (CEO)
- Daniel Richards (Marketing Director)
- Franky Athill (Chief Marketing Officer - Interim)
- Jess Monk (Senior Product Developer)
- Steph Rogers (Brand Manager)
- Lawrence Stafford (Community Brand Manager)
This management structure indicates strong cross-functional integration between ecommerce, marketing, and brand development teams.
Relevant Achievements & Activities
- BBC Documentary Involvement: Contributed to the BBC feature on Surfing’s Dirty Secrets, advocating for sustainable product innovation and environmental awareness within the surfing and broader outdoor markets.
- Ocean Conservation Advocacy: Active in developing and promoting content and masterclasses aimed at mobilizing audience engagement in ocean conservation and sustainable living practices.
Points of Engagement
- Ecommerce Transformation: Kayleigh Clark’s position as Head of Ecommerce places her at the heart of Finisterre’s digital transformation and growth strategy, with pressing priorities including new technology adoption, omni-channel experience optimization, and alignment with Finisterre’s sustainability mission.
- Sustainability Initiatives: Demonstrated openness to partnerships or solutions that further reduce the company’s environmental impact, leverage data for sustainability storytelling, or drive customer loyalty around responsible consumption.
Summary Profile
Kayleigh Clark embodies Finisterre’s ethos through her stewardship of the ecommerce division, focusing on sustainable growth, digital innovation, and integrated brand experiences. Her cross-functional collaboration, public advocacy for environmental initiatives, and data-driven approach position her as a key influencer on both commercial and mission-driven decisions within the company’s expanding digital landscape. Any engagement should be mindful of her commitment to sustainability, innovation, and delivering a discerning, environmentally conscious customer experience.
